How to use LinkedIn for leads? Lead generation can undoubtedly be highly beneficial to organisations of all sizes. To have paying clients, you must generate a steady stream of leads. However, generating leads is more complex than one may imagine. In truth, it takes a great deal of skill and a lot of time. But...Read More
As a startup, SME or any kind of business in Singapore, Malaysia or any part of Southeast Asia’s competitive landscape, what are the 5 PR mistakes to avoid in 2024? 2023 is drawing to a close; in just a couple of months, we will welcome a new year! Before we step into 2024, it is...Read More
WORQ, Malaysia’s leading coworking and flexible space provider, announces that it has successfully completed its latest fundraising round, backed by 14 follow-on investors, signifying a strong vote of confidence in the firm’s performance. Global asset management firm, Phillip Capital, helms this round with its largest placement to-date and its third consecutive investment into WORQ. Amidst...Read More
What is guest blogging and why is it important? It can be tricky to figure out where to start on improving your website’s Search Engine Optimisation (SEO), but if you and your team have the capacity to write content and articles, we highly recommend that you look into guest blogging! Guest blogging is a common...Read More
Many people dream of pursuing a business career. This domain opens to a wide range of job opportunities and the possibility to affect meaningful change within companies and industries. However, for someone just starting, it may seem daunting. Keep reading to gain insights into the necessary steps for launching a business career. Identifying your strengths:...Read More
Increasing your business performance is neither a sprint nor a marathon, but a unique race that requires specific strategies and tools. You need to nurture your business to grow and thrive in the current competitive landscape. Below, we’ll explore the essential steps to boost your business performance and achieve your goals. The significant role of...Read More
Literatu, a Singapore-based edtech company is working to customise and integrate its AI English writing solution, Scribo AI with Singapore’s national online learning portal, Student Learning Space (SLS) which is accessible by all primary and secondary school teachers and students in Singapore. In September the MOE announced its Transforming Education Through Technology (EdTech) Master Plan...Read More
How important are ethics in PR and content? We often say that words matter, and they do, and because public communication can be powerful and influential, those communicating must adhere to certain ethical guidelines. Any successful relationship, whether it be with clients, partners, investors, media, or community, is built on trust. As a matter of...Read More
Before we explore the role of CSR in PR, let us understand what corporate social responsibility or CSR actually means. It is a wide term that can manifest itself in various ways depending on the business and industry. In general, CSR is a form of self-regulation done by businesses with the purpose of social accountability...Read More
