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Startup
In the last few years, social media has evolved to be one of the most powerful marketing platforms in the world. With 1 billion users (and growing) on only Instagram itself, there is no doubt that you are unable to find your targeted audience on the platform. However, the question lies whether they found you....
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Daily news articles from online channels assail the collective consciousness of readers like unrelenting armies in battle. Each and every piece of information, similar to the rhythmic marching of soldiers, pounds relentlessly into their heads, demanding attention.  In this digital, fact-saturated world, how can one make their article stand out? What captures the attention of...
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The COVID-19 crisis has far-reaching effects across different aspects of society, including the way we work. With no end to the pandemic in sight, companies all around the world have requested or mandated that employees stay away from their offices, thereby triggering a work-from-home experiment en masse. What will this mean for the modern-day employee?...
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With social distancing and (almost) global lockdowns, working from home is the new normal. And, everyone is realising that working remotely is not an easy feat after all. It may seem like the most convenient way to work– you get to laze around in your pyjamas as you work from the comfort of your couch...
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In our previous articles, we’ve talked about creating a brand identity and being consistent, but it’s not just about what you say. First impressions matter and customers will judge you on your visual branding. For example, did you know that one-third of the most successful businesses include the colour blue in their logo?  Think of...
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One of the newest trends in PR and media outreach is influencer marketing. If you’re scratching your head wondering what it is, you’re not alone! However, social media influencers can be the difference between reaching a broad audience or making no impact.  What do social media influencers do? Social media influencers are often people with...
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This is the right time to revisit existing marketing and branding strategies and set new business goals as we prepare to enter a new year. In Southeast Asia markets that are saturated by competition, standing out is crucial to reach new milestones in 2020. Brand consistency is an often overlooked tool to help achieve long-term...
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Last month, we published a piece discussing why it is important for you to identify your key brand message. In this article, we discuss how ethical concerns are more important than ever in conversations surrounding PR and marketing — and what having a strong brand message has to do with it all.  Recap: How important...
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The benefits of blogging, social media and email marketing Some aspects of running a successful business never change regardless of how technology evolves. It doesn’t matter how appealing your product is, you’ll fail if you can’t identify enough sales opportunities. We’re talking about leads. The more leads you have, the higher your potential revenue, and...
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The rapid development that startups undergo poses an array of challenges. That’s why creating a strong and recognizable brand message early on can be vital to long-term success. A distinct brand message helps to shape the marketing and business decisions that a startup makes. Whether your price-focused like BestBuy or a high-end brand like Sennheiser,...
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