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Startup
This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their experience in the industry. As a serial intern at various digital marketing agencies, I joined SYNC just to try my hand at PR and score some industry experience before I graduate. Taking on internships in...
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Proper budgeting is crucial to the success of a startup, you don’t want to find out you are bled dry after a successful quarter, or you don’t want to end up with an irregular balance sheet every month. For startups, getting the word out is a priority, so spending on branding should always be budgeted....
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It is widely known that well-run PR campaigns are beneficial to a business. The first step to launching a successful campaign is understanding why you are doing this in order to get to the hows. So what exactly is the purpose of a PR campaign? What is a PR campaign?  The term PR is understood...
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Instagram recently added a new feature, Live Rooms, to the popular app that allows creators to host live streams with up to four other guests. This “Live” function on the app follows the booming popularity of Clubhouse, an exclusive invitation-only social networking app on iPhone that establishes a direct communication link through audio chat in...
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In this modern world, the closest you’d be able to get to reading people’s mind (realistically) is through social listening. Perhaps this trait might be one that can be rather questionable in your personal life, but the business benefits of being able able to listen to public opinion are innumerable. Doing this manually can sometimes...
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Instagram marketing has gained immense popularity, and while there are many jumping on this media platform, it is the standard of your content that differentiates you from the rest. It’s a free, easy-to-use tool for growing your business, but only if you do it right. On average, business accounts on Instagram post 1x a day,...
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In the past, brands used to only engage in social listening as a response. However, in today’s world, where the consumer is largely opinionated, it’s crucial for businesses to constantly be on the lookout for social data. What Is Social Listening? Social listening is the process of monitoring and analysing what is being said about...
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LinkedIn has over 760 million members. For businesses, this means that your target audience is definitely using it. The platform hosts 55 million companies, which is no wonder why it makes the perfect business ecosystem to reach both B2B prospects and consumers through LinkedIn marketing. LinkedIn, like most communication mediums, exists in the digisphere for...
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The internet’s first personal data collectors were websites and applications. Now, consumer data is used to deliver targeted advertising and content, leading to higher returns. By tracking users’ activities online, marketers are able to analyse, enquire about and understand their audience. More recently, intelligent technology in physical products has allowed companies in many industries to collect...
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In the condensed metropolitan city that is Singapore, it isn’t hard to dream big. As an entrepreneur you could probably find a new market to target around every corner. For a couple of years, social media marketing has been a game changer for many startups in Singapore. Paired with the right digital tools, the Lion...
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