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Startup
Online fatigue has become an everyday struggle with most of us stuck at home for almost a year now. Confining ourselves indoors unexpectedly presents new challenges. However, with discipline and organizational skills, there’s always room for improvement and balance.  While some relish in the little joys of working from home, for most of us, this...
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At SYNC, we develop a lot of content for brands and ourselves on a wide range of topics. From content marketing articles to discussions on mental health, human resources and deep-tech – we do it all. Most of these articles require amazing images for visual aid. One of the key aspects of developing engaging content is...
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After multiple requests from our clients and network, we have decided to share (some of) our internal guide on how to create amazing pitch decks for startups looking for investors.  Let’s just be honest for a minute. Founders tend to understand their product and service, but often lack the fundamental concept that almost no one...
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Virtual-Media-Training-SYNC-Blog
In a recent survey conducted by Engagerocket, 9 in 10 employees revealed that they wish to continue working from home, and in line with this, employee visibility software Prodoscore has tracked a 47% increase in worker productivity, post-lockdown.  With these astounding statistics, it is no surprise that remote-work is here to stay for the long...
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You often hear that content is king. Modern businesses, big or small, rely on a plethora of content that is curated to connect with a relevant audience. Though are startups and SMEs using content marketing to scale? Startups generally have a love-hate relationship with content marketing; it costs about 62% less than traditional marketing to...
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In the last few years, social media has evolved to be one of the most powerful marketing platforms in the world. With 1 billion users (and growing) on only Instagram itself, there is no doubt that you are unable to find your targeted audience on the platform. However, the question lies whether they found you....
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Daily news articles from online channels assail the collective consciousness of readers like unrelenting armies in battle. Each and every piece of information, similar to the rhythmic marching of soldiers, pounds relentlessly into their heads, demanding attention.  In this digital, fact-saturated world, how can one make their article stand out? What captures the attention of...
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The COVID-19 crisis has far-reaching effects across different aspects of society, including the way we work. With no end to the pandemic in sight, companies all around the world have requested or mandated that employees stay away from their offices, thereby triggering a work-from-home experiment en masse. What will this mean for the modern-day employee?...
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With social distancing and (almost) global lockdowns, working from home is the new normal. And, everyone is realising that working remotely is not an easy feat after all. It may seem like the most convenient way to work– you get to laze around in your pyjamas as you work from the comfort of your couch...
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In our previous articles, we’ve talked about creating a brand identity and being consistent, but it’s not just about what you say. First impressions matter and customers will judge you on your visual branding. For example, did you know that one-third of the most successful businesses include the colour blue in their logo?  Think of...
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