thought leadership
When starting a business, many entrepreneurs have consistently understood that thought leadership is a powerful tool to gain a competitive edge. The Edelman-LinkedIn research study on thought leadership has proven that. 88% of decision-makers shared how thought leadership content influenced their trust in a business in 2017, and that figure slightly increased to 89% in...
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localised marketing
Localised marketing strategy is key for businesses thriving in today’s globalised and interconnected world, as it allows them to expand their operations and resonates with audiences across multiple markets. The UOB Business Outlook Study 2023 (Regional) unveiled that over 80% of businesses in Southeast Asia and Greater China are looking to penetrate global markets in...
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branding for startups in Malaysia
Branding for startups in Malaysia is crucial for standing up in a competitive and culturally diverse market. Malaysia looks to be the future startup hub in Southeast Asia. The Malaysian government has been supporting startups and has also shown its interest by developing the Malaysian Startup Ecosystem Roadmap (SUPER) from 2021 – 2030 to make...
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branding for startups in Singapore
Branding for startups in Singapore is crucial in the nation’s competitive landscape. Singapore’s startup ecosystem has flourished in recent years to become the 8th best in the world, which has resulted in a competitive landscape for new businesses looking to establish themselves. 77% of consumers rely on brand familiarity to shape their purchasing decisions, emphasising...
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Singapore’s vibrant entrepreneurial ecosystem thrives on innovation and ambition. With numerous government grants and support initiatives available, taking your business to the next level seems achievable. But with so many options, the sheer abundance can be overwhelming. This guide aims to simplify your journey by providing a clear overview of key grants and their crucial...
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SMEs in Malaysia
Small and Medium Enterprises or SMEs in Malaysia are part of the backbone of a country’s economy as they play the role of the ideal incubators of innovative solutions, driving economic growth across sectors. Despite their ingenuity and passion, SMEs in Malaysia can have the most limited resources and may struggle with volatile revenue streams....
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meals in minutes
Malaysian-based food startup, Meals in Minutes, today announced that it has successfully secured USD 1.5 million in a seed round led by an early-stage venture fund and seed accelerator, 500 Global, with participation from a private investor. This fresh round of capital will fuel Meals in Minutes’s growth across Malaysia and Singapore, including establishing a...
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Art Jamming
Paintblush, an experience-centric art jamming studio, is excited to announce the official launch of Singapore’s first-ever Sip ‘n’ Paint concept.  Unlike a typical art class, these 3-hour sessions will have participants sipping beverages of choice while painting a picture selected from a huge variety of reference images, supervised by an experienced art instructor offering a...
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Increasing your business performance is neither a sprint nor a marathon, but a unique race that requires specific strategies and tools. You need to nurture your business to grow and thrive in the current competitive landscape. Below, we’ll explore the essential steps to boost your business performance and achieve your goals. The significant role of...
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PR trends for startups in 2023
Public relations is essential for any business in order to connect with its stakeholders and customers, lay the foundation of trust, and demonstrate credibility. Being a PR professional requires one to keep a finger on the pulse of the news, as PR trends and priorities can change quickly with the public’s sentiment. For example, PR...
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April 2024