What is voice search optimisation and how can you adapt content for the age of virtual assistants? In the early 2000s, at the turn of the century, the idea of speaking to computers and robots seemed too novel and farfetched to ever be considered a norm. Now, 23 years in, we are witnessing the normalisation...Read More
What is guest blogging and why is it important? It can be tricky to figure out where to start on improving your website’s Search Engine Optimisation (SEO), but if you and your team have the capacity to write content and articles, we highly recommend that you look into guest blogging! Guest blogging is a common...Read More
Marketing your brand requires an extensive understanding of your audience to personalise your strategies and tactics to best attract your target market, and that means a clear understanding of B2B vs B2C marketing. It is important that B2B and B2C companies have different ways of marketing their businesses. While their different approaches to marketing may...Read More
Writing a media pitch may seem like a straightforward task. However, in reality, it is more maze-like than expected, as only 3 to 5 per cent of pitches are proven to be fruitful. The current circumstances in the media and communications industry are not in favour of PR either – with numerous media outlets letting...Read More
Public relations is essential for any business in order to connect with its stakeholders and customers, lay the foundation of trust, and demonstrate credibility. Being a PR professional requires one to keep a finger on the pulse of the news, as PR trends and priorities can change quickly with the public’s sentiment. For example, PR...Read More
A crisis is inevitable. Any business owner worth their salt should know that. Regardless of the scale and severity of the crisis, every business should be prepared and well-trained to manage and mitigate them professionally to maintain the reputation of the company. Here are a few steps every business should take to manage a crisis....Read More
In this article, we explore how digitalisation has exposed consumers to brands like never before and why experiential PR is gaining popularity in the industry.Read More
