Marketing for startups is a hot topic in the media, blogs, meetups, conferences, and elsewhere. Despite this, founders may still struggle to understand how to approach marketing for startups correctly. In conversations with Southeast Asian entrepreneurs from various industries, I’ve noticed a few recurring common marketing misconceptions. Over the last four years, my team and...Read More
After multiple requests from our clients and network, we have decided to share (some of) our internal guide on how to create amazing pitch decks for startups looking for investors. Let’s just be honest for a minute. Founders tend to understand their product and service, but often lack the fundamental concept that almost no one...Read More
Over the last few years (pre-COVID-19) my podcast co-host and friend David Bobis floated around the idea of doing a web series about business, marketing, startups, and things that we learned over the last decade and a bit. A lot of these conversations happened over quite a few drinks and while it was something we...Read More
As social distancing measures keep people apart and at home, businesses are scrambling to find ways to keep their customers engaged. It should come as no surprise that consumers expect complete transparency in uncertain times like these. In fact, a survey done by Kantar of more than 25,000 consumers globally found that 75% say that...Read More
When I first decided to start my own business – a PR agency – I envisioned a sleek office decorated in steam-punk fashion with a huge reception to give people a sense of wonder whenever they came over for a meeting. I worked out the budget and put together a hiring plan that included a...Read More
In our previous articles, we’ve talked about creating a brand identity and being consistent, but it’s not just about what you say. First impressions matter and customers will judge you on your visual branding. For example, did you know that one-third of the most successful businesses include the colour blue in their logo? Think of...Read More
The rapid development that startups undergo poses an array of challenges. That’s why creating a strong and recognizable brand message early on can be vital to long-term success. A distinct brand message helps to shape the marketing and business decisions that a startup makes. Whether your price-focused like BestBuy or a high-end brand like Sennheiser,...Read More
I recently spoke to a Malaysian CEO with over 20 years of experience in technology and running multinational brands. We spoke in length about public relations and he felt that it was not a smart decision at the moment, since his new startup was only 18 months old. Despite assurances from me and positive feedback...Read More
It is a common misconception that you cannot quantitatively measure public relations or PR success other than counting the number of articles that mention your brand. Companies often have trouble relating PR success to business success, because how do you attribute your revenue to media coverage? I’ve personally spoken to over 200 CEOs or marketing...Read More
Last night, I went to watch a local theatre production and I happened to be introduced to someone from the tech industry who attended the same show as well. He worked in a robotics start-up in the USA and told me how he wished he and his start-up colleagues were like the actors on stage....Read More
