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Startup
We shared the 5 common marketing misconceptions that Singapore founders often make
Marketing for startups is a hot topic in the media, blogs, meetups, conferences, and elsewhere. Despite this, founders may still struggle to understand how to approach marketing for startups correctly. In conversations with Southeast Asian entrepreneurs from various industries, I’ve noticed a few recurring common marketing misconceptions. Over the last four years, my team and...
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After multiple requests from our clients and network, we have decided to share (some of) our internal guide on how to create amazing pitch decks for startups looking for investors.  Let’s just be honest for a minute. Founders tend to understand their product and service, but often lack the fundamental concept that almost no one...
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Over the last few years (pre-COVID-19) my podcast co-host and friend David Bobis floated around the idea of doing a web series about business, marketing, startups, and things that we learned over the last decade and a bit. A lot of these conversations happened over quite a few drinks and while it was something we...
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As social distancing measures keep people apart and at home, businesses are scrambling to find ways to keep their customers engaged. It should come as no surprise that consumers expect complete transparency in uncertain times like these. In fact, a survey done by Kantar of more than 25,000 consumers globally found that 75% say that...
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When I first decided to start my own business – a PR agency – I envisioned a sleek office decorated in steam-punk fashion with a huge reception to give people a sense of wonder whenever they came over for a meeting. I worked out the budget and put together a hiring plan that included a...
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In our previous articles, we’ve talked about creating a brand identity and being consistent, but it’s not just about what you say. First impressions matter and customers will judge you on your visual branding. For example, did you know that one-third of the most successful businesses include the colour blue in their logo?  Think of...
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The rapid development that startups undergo poses an array of challenges. That’s why creating a strong and recognizable brand message early on can be vital to long-term success. A distinct brand message helps to shape the marketing and business decisions that a startup makes. Whether your price-focused like BestBuy or a high-end brand like Sennheiser,...
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We all know that creating relevant and credible content is the cornerstone of digital marketing. It’s what builds our brand, develops consumer trust, and demonstrates our authority. Good content is even more critical for startups. However, it’s easy for a startup to feel outgunned when it comes to the resources of established enterprises.   Read this...
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I recently spoke to a Malaysian CEO with over 20 years of experience in technology and running multinational brands. We spoke in length about public relations and he felt that it was not a smart decision at the moment, since his new startup was only 18 months old. Despite assurances from me and positive feedback...
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It is a common misconception that you cannot quantitatively measure public relations or PR success other than counting the number of articles that mention your brand. Companies often have trouble relating PR success to business success, because how do you attribute your revenue to media coverage? I’ve personally spoken to over 200 CEOs or marketing...
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