Public relations
How experiential PR can help brands connect with media and stakeholders
In this article, we explore how digitalisation has exposed consumers to brands like never before and why experiential PR is gaining popularity in the industry.
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PR in Malaysia
SYNC PR Consultant Ahmad shares ten insights for successful PR in Malaysia based on his on-job experiences and lessons learned.
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Have you ever wondered, what does public relations do and how can it help my business or organisation? We got you covered with a detailed explanation.
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We distil years of experience to share 6 steps on how to use PR to grow your business, whether it is a startup, SME or established brand in the market.
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5 reasons why your business should do public relations in Singapore
We share 5 reasons why your business should do public relations in Singapore and how it will help with growth and bringing in new customers to your business.
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5 tips to get media coverage in Malaysia
Malaysian startups need to do more to position themselves and this is where PR can help. We share 5 PR tips for securing headlines in Malaysia in this article.
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The fine art of writing and pitching a story to impress upon another is often something that PR professionals spend years perfecting through research and relationship building. While there may not be any hard and fast rules that apply, there are some basic do’s and don’ts. This article oversees the techniques of writing a PR...
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As the term media relations suggests, a huge part of public relations focuses on building a good rapport with the media. Especially for startups and small businesses, this is a crucial step as the media may not be familiar with you yet. While it’s not totally impossible to compete with the PR department of the...
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Lessons on Public Relations Let’s take a look at 2021’s PR disasters
Even the best, most well-organised businesses in the world should prepare for potential PR disasters and scandals. We are all human, and mistakes get made. Last year there was no shortage of PR blunders from various big-name international and local brands.  It is sometimes unavoidable to mess up, but every marketing or PR disaster has...
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When it comes to sharing your brand story, one of the ways is to use a press release newswire or PR newswire, but is that the right choice for your PR strategy?
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June 2023