Public relations
media invites
Media invites can make or break an event and it is important to understand the craft of creating a compelling invite because events offer a powerful platform to enhance brand visibility and engagement.  Securing media coverage, particularly from local outlets, can dramatically amplify the impact of your event. Poor media attendance can lead to gaps...
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media alert vs. press release
Media alert vs press release is a comparison that’s a must for any PR executive to understand. Both of these tools play pivotal roles in the PR and marketing world, but it can be tricky at first for beginners to tell media alerts apart from press releases. Being some of the most commonly misunderstood terms...
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PR mistakes
As a startup, SME or any kind of business in Singapore, Malaysia or any part of Southeast Asia’s competitive landscape, what are the 5 PR mistakes to avoid in 2024? 2023 is drawing to a close; in just a couple of months, we will welcome a new year! Before we step into 2024, it is...
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sustainability in PR
In today’s world, public relations (PR) isn’t just about getting your message out there; it’s also about making a positive impact. One way to do that is through sustainability. But what exactly is the role of sustainability in PR, and why should you care about it?  First things first, what is sustainability in PR? Sustainability...
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Threads for PR
Threads for PR and social media campaigns: should you consider it? Lots of changes have hit the social media sphere since Elon Musk took over Twitter and rebranded it to X. Recently, Elon Musk suggested that he might want to start charging a subscription fee to use X bringing about a wave of uncertainty about...
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media pitch
Writing a media pitch may seem like a straightforward task. However, in reality, it is more maze-like than expected, as only 3 to 5 per cent of pitches are proven to be fruitful. The current circumstances in the media and communications industry are not in favour of PR either – with numerous media outlets letting...
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what PR is
Public relations (PR) is a powerful tool for businesses and individuals alike, with the global PR market anticipated to be worth USD 129 billion by 2025. However, there are common misconceptions about what PR entails, which may prevent businesses from benefiting from it. In this article, let us explore what PR is and more importantly, what...
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Outsourcing PR
Before we examine if outsourcing PR is worth it, let us understand what PR actually means and why it is important for businesses. Public relations (PR) is all about managing the public’s view of a person, product, or organisation.  This includes developing a brand identity, establishing media connections, and managing communications. Public relations can build...
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social media content strategy in tech PR
Are you trying to reach your target audience for your tech brand? In this article, we explore how to create a good social media content strategy in Tech PR.
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event PR
Organising a successful tech event in Singapore can be a challenging feat. In this article, we explore how event PR can help make events a success.
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February 2024