Social Media
influencer collaboration
Influencer collaboration has become a cornerstone of successful PR campaigns in the digital age, as it helps brands establish a strong presence on social media and build relationships with influential individuals. With the rise of influencer marketing, collaborating with the right influencers has proven to be a powerful tool in amplifying brand messaging and reaching...
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social media
In 2023, We Are Social reported 5.08 million active social media users in Singapore, a staggering 84.7% of the population. With most Singaporean consumers owning at least one social media account, social media platforms present a valuable opportunity for businesses to strengthen their affinity with their audience and maintain competitiveness.  There is a vast array...
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influencer marketing campaign
If you run or own a business, small or big, you cannot ignore leveraging an influencer marketing campaign for growth in 2024 and beyond. In today’s dynamic digital landscape, influencer marketing has emerged as a powerhouse strategy, leveraging social media personalities’ reach and influence to promote products or services. With 61% of consumers relying on...
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reach different generations on social media
Different generations use social media differently, so if you are planning to reach different generations on social media for business growth in 2024, you need a robust strategy, Social media usage has increased exponentially over the last few years. Worldwide, there is a consensus that it will only continue to increase further. With the creation...
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Should you use Instagram reels for brand growth in 2024 and beyond? The short answer is- yes! In today’s fast-paced social media landscape, grabbing attention and building a loyal following for companies is harder than ever. However, there is a secret weapon that brands can leverage on Instagram: reels. These short, engaging videos offer brands...
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Did you know there are over 4.2 billion daily email users, and brands make an average of $36 for every US dollar they spend on email marketing? These staggering statistics underscore the enduring impact of email marketing, which will continue to be a powerful and cost-effective tool for businesses seeking to convert leads in 2024....
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social media tools for pr professionals
Should PR professionals care about social media tools? The short answer is yes! Public relations professionals are multitaskers, storytellers, and media gurus. Behind every successful and effective PR professional is an array of tools designed to simplify their work. When we say “PR tool,” we mean any program, technology, or app PR professionals can use...
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TikTok influencers
Should you engage TikTok influencers for your upcoming digital PR campaigns? Traditionally, businesses looking to connect with an audience to build brand presence used physical methods like handing out pamphlets or flyers, to setting up booths at exhibitions, both requiring extensive manpower and financial resources. However, in recent years,  times have changed dramatically, allowing businesses...
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use LinkedIn for leads
How to use LinkedIn for leads? Lead generation can undoubtedly be highly beneficial to organisations of all sizes. To have paying clients, you must generate a steady stream of leads. However, generating leads is more complex than one may imagine. In truth, it takes a great deal of skill and a lot of time. But...
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Threads for PR
Threads for PR and social media campaigns: should you consider it? Lots of changes have hit the social media sphere since Elon Musk took over Twitter and rebranded it to X. Recently, Elon Musk suggested that he might want to start charging a subscription fee to use X bringing about a wave of uncertainty about...
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June 2024