brand story
A brand story is a great way to engage and educate your customers about your value as a brand. Here's our take on building a great brand story.
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As the internet diminishes distances virtually and brings us closer together, the human touch has ironically become somewhat of a scarcity. Telling a compelling story could help you, as a brand, fulfil the basic human need for interaction by communicating as more than just a faceless entity. Powerful storytelling is often easier said than done....
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Contrary to the current climate, facts do matter, but getting people to remember them is a struggle given all the information that we are exposed to on the daily. Incorporating them within a story helps make your brand much more memorable and easily digestible for your target audience. That’s why big brands spend millions focusing...
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It’s not enough to just regularly update your company blog. That’s a good first step for your small business or startup, but it’s also necessary to make sure each post is readable. So, what does that mean exactly? Simply put, it is a measure of how easy it is for people, the common person on...
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We all have stories to tell and though we may find it interesting, your Brand Story needs to appeal to people who have no reason to love us. We’ve all faced these issues, and to overcome them, it requires the ability to put yourself in the perspective of the reader. Startups or SMEs often have...
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May 2024