Blog

After multiple requests from our clients and network, we have decided to share (some of) our internal guide on how to create amazing pitch decks for startups looking for investors.  Let’s just be honest for a minute. Founders tend to understand their product and service, but often lack the fundamental concept that almost no one...Read More

Everyone’s on Facebook. With over 2.7 billion monthly active users as of 2020, Facebook has grown to represent the perfect marketplace for businesses to find a favourable audience for their brand. The social media giant has surely revolutionized the way that digital marketing is done, and will continue to do so. The constant changing algorithms...Read More

In a recent survey conducted by Engagerocket, 9 in 10 employees revealed that they wish to continue working from home, and in line with this, employee visibility software Prodoscore has tracked a 47% increase in worker productivity, post-lockdown.  With these astounding statistics, it is no surprise that remote-work is here to stay for the long...Read More

The fine art of writing and pitching a story to impress upon another is often something that PR professionals spend years perfecting through research and relationship building. While there may not be any hard and fast rules that apply, there are some basic do’s and don’ts. This article oversees the techniques of writing a PR...Read More

This year has been quite a challenge and businesses are trying to survive amidst global lockdowns and economic slowdowns. Marketing strategies have to constantly evolve with the ever-evolving consumer behaviours and digital disruptions across all sectors. In the post-COVID-19 world, many companies are taking steps to recoup their losses, while some have ceased operations due...Read More

You often hear that content is king. Modern businesses, big or small, rely on a plethora of content that is curated to connect with a relevant audience. Though are startups and SMEs using content marketing to scale? Startups generally have a love-hate relationship with content marketing; it costs about 62% less than traditional marketing to...Read More

Over the last few years (pre-COVID-19) my podcast co-host and friend David Bobis floated around an idea of doing a web-series about business, marketing, startups, and things that we learned over the last decade and a bit. A lot of these conversations happened over quite a few drinks and while it was something we thought...Read More

As social distancing measures keep people apart and at home, businesses are scrambling to find ways to keep their customers engaged. It should come as no surprise that consumers expect complete transparency in uncertain times like these. In fact, a survey done by Kantar of more than 25,000 consumers globally found that 75% say that...Read More

When it comes to pitches and social media copies, it’s all about keeping your content concise — but short writing doesn’t have to be unmemorable. Twitter is a testament to that: even with its character limit upped to 280, the best posts on the platform are succinct, punchy, and infinitely quotable. How do these posts...Read More