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15
Jun

5 Local Brands Winning with User-Generated Content

User-generated Content (UGC) refers to the content that your audience or users create. The most common example would be photos of them using your products or services. Relying on user-generated content is the best way to reach millennials, as they see it as creating an authentic buying experience. Combine that with the fact that 74%...
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02
Jun

Learning about PR through film: Top 4 movies about Public Relations

This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their experience in the industry Often when I tell people I work in “PR,” they give me a blank stare and I know exactly what they’re thinking: what the heck does that mean? I don’t blame...
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02
May

The trials and tribulations of a SYNC PR intern

This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their experience in the industry. As a serial intern at various digital marketing agencies, I joined SYNC just to try my hand at PR and score some industry experience before I graduate. Taking on internships in...
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23
Apr

Creating a startup budget: how much should you really spend on marketing?

Proper budgeting is crucial to the success of a startup, you don’t want to find out you are bled dry after a successful quarter, or you don’t want to end up with an irregular balance sheet every month. For startups, getting the word out is a priority, so spending on branding should always be budgeted....
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16
Apr

Understanding PR campaigns: what is it for and when you need one

It is widely known that well-run PR campaigns are beneficial to a business. The first step to launching a successful campaign is understanding why you are doing this in order to get to the hows. So what exactly is the purpose of a PR campaign? What is a PR campaign?  The term PR is understood...
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08
Apr

How to use Instagram Live Room to grow your brand

When Instagram released Instagram Live for everyone, there was a lot of excitement about it, and many brands creators found a new tool for their business. But what is Instagram Live Room?  An Instagram Live Room is an event — usually organised by an influencer or brand. As a social media marketing tool, its purpose...
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07
Apr

Common mistakes in PR: Are you hurting your publicity?

This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their experience in the industry. Ask anyone in the PR industry and they’ll tell you that the path to good publicity is often paved with obstacles. For businesses, it can be quite a challenge when it...
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01
Apr

The rise of “Live Rooms”: how businesses can benefit

Instagram recently added a new feature, Live Rooms, to the popular app that allows creators to host live streams with up to four other guests. This “Live” function on the app follows the booming popularity of Clubhouse, an exclusive invitation-only social networking app on iPhone that establishes a direct communication link through audio chat in...
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26
Mar

Top 5 FREE social listening tools for 2021

In this modern world, the closest you’d be able to get to reading people’s mind (realistically) is through social listening. Perhaps this trait might be one that can be rather questionable in your personal life, but the business benefits of being able able to listen to public opinion are innumerable. Doing this manually can sometimes...
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June 2021
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