Why startups need to leverage user-generated content in the digital era

User-generated content (UGC) has emerged as a potent force driving engagement, authenticity, and trust in brand communications. UGC, as the term implies, is a form of content that is shared by a brand’s consumers on digital platforms. It is highly effective, with the Asia Pacific market for UGC platforms forecasting a market growth of 26.3%...
Read More
thought leadership

Thought leadership: The what, how and why for startups in Singapore

When starting a business, many entrepreneurs have consistently understood that thought leadership is a powerful tool to gain a competitive edge. The Edelman-LinkedIn research study on thought leadership has proven that. 88% of decision-makers shared how thought leadership content influenced their trust in a business in 2017, and that figure slightly increased to 89% in...
Read More

iMotorbike launches 3-storey grand Glenmarie showroom and forges partnership with Selangor Technical Skills Development Centre (STDC) to empower the state youth

iMotorbike, Southeast Asia’s leading motorcycle platform for buying and selling pre-owned motorcycles, took its expansion to the next gear today with the grand unveiling of its expansive new showroom in Glenmarie, Shah Alam. Spanning three floors and covering an area of 46,806 square feet, the showroom can accommodate up to more than 1500 motorcycles.  Established...
Read More
AI in PR and Marketing

AI in PR and marketing: Use, benefits and limitations

Technology is advancing at a rate faster than we can often understand. The global AI market size alone is predicted to grow to an impressive $407 billion by 2027 compared to its 2022 revenue size of $86.9 billion, an exponential increase that businesses can no longer ignore in 2024. While there is still much scepticism...
Read More

PolicyStreet Partners with Direct Lending, Debuts Embedded Microtakaful for Hari Raya

PolicyStreet, a regional insurtech company, partners with Direct Lending, a digital lending marketplace platform, to unveil DirectCare+, an embedded personal accident microtakaful with a loan protection feature. DirectCare+ stands as PolicyStreet’s inaugural microtakaful product offering, solidifying PolicyStreet’s position as the first home-grown insurtech to embark on such a venture. This new microtakaful insurance is set...
Read More

KMP makes an investment in cutting-edge global AI computer vision and consumer engagement advertising platform, SmartRetail

Kumpulan Modal Perdana (KMP), a government-owned tech-focused VC, announced today their successful investment in SmartRetail, a leading AI computer vision profiling solutions and consumer engagement advertising technologies platform. The startup’s funding round is also joined by two strategic investors LMI Group Inc., one of the largest retail solutions providers in Japan, and MCP Group, one...
Read More

RPA leader akaBot introduced end-to-end e-invoice processing to enterprise-wide automation to help Malaysian enterprises achieve operational excellence

akaBot, the TOP 20 worldwide RPA solutions ranked by Gartner, announced a new end-to-end automation solution to manage the mandatory e-invoice processing required by businesses in Malaysia. The announcement came during the second C-talk event hosted by akaBot, where they showcased their new solution for e-invoice issuing and processing, tailored specifically for Malaysian businesses.  With...
Read More
localised marketing

Why businesses operating in multiple markets need to localise their marketing strategies

Localised marketing strategy is key for businesses thriving in today’s globalised and interconnected world, as it allows them to expand their operations and resonates with audiences across multiple markets. The UOB Business Outlook Study 2023 (Regional) unveiled that over 80% of businesses in Southeast Asia and Greater China are looking to penetrate global markets in...
Read More
branding for startups in Malaysia

Building a startup from the ground up in Malaysia: An entrepreneur’s guide to branding and reputation

Branding for startups in Malaysia is crucial for standing up in a competitive and culturally diverse market. Malaysia looks to be the future startup hub in Southeast Asia. The Malaysian government has been supporting startups and has also shown its interest by developing the Malaysian Startup Ecosystem Roadmap (SUPER) from 2021 – 2030 to make...
Read More
April 2024

Contribute content

Reach thousands of readers daily