Blog

In the era of hyper-local communication, Malaysia remains one of the most rewarding yet challenging puzzles for a brand to solve. It is a market where a single campaign must resonate across a demographic split that is as digitally savvy as it is culturally traditional. For PR professionals, success here isn’t found in a translation...Read More

Environment, Sustainability and Governance (ESG) efforts for a long while now were perceived as optional strategic add-ons for small and medium-sized businesses (SMEs). PwC’s 2024 Global Investor Survey reveals that 75% of respondents would inject significant investments into businesses that focus on climate-related actions. What this means is that ESG compliance can no longer be...Read More

Choosing B2B tech PR Singapore? Why Series C fintech companies need regional capability for ASEAN expansion.Read More

The era of the “blue link” is entering its twilight. For two decades, the digital economy was built on a simple, transactional architecture: a user typed a query, a search engine provided a list of destinations, and the brand with the best SEO captured the click. Today, that economy is being replaced by a model...Read More

The press release is dead. There, we called it, so now can we please move on? For too long, the Malaysian boardroom has viewed public relations as a secondary function: a polite megaphone used to announce quarterly results or a CSR initiative in the Klang Valley. This archaic separation of “brand building” and “sales” is...Read More

In this article, we explore the hypothetical potential for what could be and what it might befor PR in Singapore. The dystopian nature (from our perspective, it might be different for you) of how PR agencies and consultants will have to operate from now on. This is not reality, but it might be. The era...Read More

If you were born between 1995 and 2008, platforms like Wattpad and Tumblr were more than websites. They were communities, identity spaces and early trust ecosystems for writers, readers and fandom cultures. In the past few months, a new platform has entered this lineage: Substack. Just like Wattpad and other online reading, writing, and video...Read More

Executive summary: the shift from tactics to ecosystem In the current digital landscape, relying on isolated tactics like Public Relations (PR) or Search Engine Optimisation (SEO) is no longer sufficient for sustained business growth. While these disciplines remain valuable, they often operate in silos, leading to fragmented customer experiences and inefficient resource allocation. The modern...Read More

If you are active on social media, especially the side that thrives on memes and gossip, you are going to know about this one incident that went down in 2025 – the Coldplay kiss cam moment. More importantly, the kiss cam couple. What began as a lighthearted concept to spread joy amongst audience members might...Read More