Blog

What is the definition of good writing? What are some characteristics of a good post? In this article, we’re focusing on what it means to write a good piece of content for your business, primarily for use online. Good content posts have a lot in common, and they should be able to help the reader...Read More

The coronavirus pandemic has forever changed the way we live. As the world recovers and enters into a post-pandemic state, there’s no denying that everything has shifted to the digital realm. When it comes to digital marketing, content writing has become essential for many businesses looking to scale up. The pandemic saw how digital transactions...Read More

When I go about my daily work routine, I tend to feel slightly overwhelmed, because the task list overflows into a couple of pages and never seems to reduce. However, I swallow my sadness and get about my job. Yes, I know it sounds mellow dramatic, but we’ve all been there. One thing that does...Read More

Created with the ideology of being a 15 seconds lip-sync music video sharing platform, TikTok has since evolved from being known as Musical.ly in 2014. Subsequently Bytedance in 2017, the social media platform finally rebranded to the TikTok we know today. In addition to the name change, the functionality within the platform has also grown...Read More

Yes, we’re guilty. Guilty of using words like ‘new normal’ to describe the current situation or still describing everything as ‘disruptive’ and ‘innovative’. Now, while there’s nothing wrong with those words in general, how we use them makes them the most overused words in PR in Singapore. I specifically call out Singapore, because the most...Read More

No matter the PR strategy, creating newsworthy content is crucial. This is just as true when writing a guest article for a client as it is when pitching a story. Despite its importance, it can be challenging to come up with newsworthy content in PR. The following tips will help you sharpen your news sense...Read More

It can be incredibly intimidating to stay on top of your brand’s social media accounts. It is easy for something small to slip between the cracks. That is particularly true if you schedule different types of content on various accounts, all on different days. Using a social media management tool lets you stay organised and...Read More

Incorporating a hint of kindness into your social media campaign can make a significant difference. Most people have known for years that when you align yourself with a good cause, you will notice a boost in positive engagement. Purpose-driven campaigns now appeal to the emotions of consumers even more, thanks largely to the impact of...Read More

User-generated Content (UGC) refers to the content that your audience or users create. The most common example would be photos of them using your products or services. Relying on user-generated content is the best way to reach millennials, as they see it as creating an authentic buying experience. Combine that with the fact that 74%...Read More