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Blog

26
Jan

PR 101: Should you be using a press release newswire service?

When it comes to sharing your brand story, one of the ways is to use a press release newswire or PR newswire, but is that the right choice for your PR strategy?
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24
Jan

Why crypto and blockchain businesses need to use PR in Singapore

Doing blockchain PR or cyrpto PR in Singapore is essential to build your brand awareness in a market which restricts advertising your ability to advertise.
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12
Jan

Leading PR and content marketing startup SYNC PR named Best Startup PR Agency of 2021 by APAC Insider Business Award

SYNC PR has now built a company of over 20 staff with four teams in Singapore, Malaysia, Indonesia and IndiaThe company is focused on key markets like Malaysia, where they foresee strong growth in 2022 helped by the continued investment into the industryTheir client portfolio crossed over 250 startups and businesses in the last four...
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15
Dec

2021 recap: A year of change for SYNC

2021 was a transformational year for many of us and for SYNC, it was a year of change. We take a look back as well as peak into the future of the company.
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7 books about PR to read right now (2)
13
Dec

7 books about PR to read right now

We share 7 books about PR, which we think are a great way for you to learn about public relations and up your game in the industry.
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10
Dec

What is public relations: How to explain the value of PR to your CEO

We break down what is public relations so that you can explain it to your CEO, because that can be a challenge for many PR executives.
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25
Nov

PR and marketing in 2021: Everything you need to know right now

Many people who do not work in the communications field don’t fully understand the difference between PR and marketing. While they are two aspects of a company that work for hand in hand and overlap, they are two distinct disciplines.   PR is the process of identifying, anticipating, and managing public opinion. Marketing is the process...
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Top 10 PR trends that brands should care about in 2022
19
Nov

Top 10 PR trends that brands should care about in 2022

This was supposed to be a post about PR trends in Southeast Asia and why they should matter to you. However, though you might not know it, public relations, as an industry, is going through an upheaval. While it may not seem drastic to people outside the industry, take it from us, it’s causing all...
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08
Nov

5 ways public relations help with inbound lead generation

With inbound lead generation, building the right amount of high quality leads is crucial. We explore how PR or public relations helps you do that.
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January 2022
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