Blog

Once upon a time, social media feeds on Instagram and TikTok looked like a glossy magazine spread. Think of cinematic reels and colour-graded visuals on social media profiles that popped and wowed upon first glance. However, that has started to change. More content creators and brands are ditching the filters and intentionally-built backdrops for simpler...Read More

If you had asked me six months ago what PR interns would be doing, I’d say, “writing press releases and responding to emails.” And here I am today, with visual work for actual campaigns under my belt, sitting in on client meetings, and contributing to stories that make their way into the world. Working as...Read More

The moment a business starts picking up speed, everything changes. Sales goals get sharper. The pressure to deliver builds. And suddenly, the old marketing approach doesn’t feel fast enough. Teams scramble to bring in leads, but the usual methods don’t scale as quickly as the company does. That’s when the search for better solutions begins—not...Read More

When I first started in PR I always thought the job was somewhat “straightforward”. Your client has an announcement, you write a release, it gets approved, you send it out and everyone picks it up. Boy, how wrong I was. Sure, that still is the gist of it but add a million steps in between...Read More

When a business starts growing, more people join, and more work needs to get done. If updates aren’t shared clearly, things can get mixed up. Messages get missed, replies come late, and jobs don’t go as planned. Many teams face these problems because they don’t set up simple communication habits early on. The right tools...Read More

This latest launch is now available for registered businesses in Malaysia, facilitating B2B transfers to all nations at attractive rates in USD, SGD, and THB.  The launch is part of the company’s dedication to enriching people’s daily lives through innovation and promoting inclusivity throughout its financial products and services.  KUALA LUMPUR, 8 April 2025 –...Read More

If you work in PR, you are probably used to handling press releases, media outreach, and brand image. However, there’s one area you might not be thinking about enough, and that’s digital security.  You might assume that’s for IT to deal with. But here’s the thing. If a breach happens, you are suddenly on the...Read More

Social media marketing is not what it used to be. Now with the help of our AI friend — it just feels like an addition to the team, but instead of a human, you get an intelligent, can-do-all robot. And by this logic, the “social media team” can be reduced to, well, 1 person. We...Read More

When OpenAI released their image creation model, DALL·E 3 in 2023 and integrated it into the ChatGPT Plus, which was only available for their Pro subscribers, people were having fun with it (and still are), and not worrying about what would be the general consensus on AI today — disrupting industries. From the automation process...Read More