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Blog

04
Mar

LinkedIn marketing tips you need for your business

LinkedIn has over 760 million members. For businesses, this means that your target audience is definitely using it. The platform hosts 55 million companies, which is no wonder why it makes the perfect business ecosystem to reach both B2B prospects and consumers through LinkedIn marketing. LinkedIn, like most communication mediums, exists in the digisphere for...
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19
Feb

Using consumer data to understand your customers

The internet’s first personal data collectors were websites and applications. Now, consumer data is used to deliver targeted advertising and content, leading to higher returns. By tracking users’ activities online, marketers are able to analyse, enquire about and understand their audience. More recently, intelligent technology in physical products has allowed companies in many industries to collect...
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26
Jan

Why you need a brand point of view

An increasingly content-polluted marketing environment paired with a murky distinction between authenticity and puffery can make it hard for brands to really resonate with their audience. This is where developing a brand point of view brings something to the table.   What is a brand point of view?   A brand is created with itself in mind;...
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15
Jan

The SEO tools you should know in 2021

In a new era where everything is digitized and at the touch of your fingertips, brands are now realising that it takes a lot more than being a content creator or digital enthusiast to be taken seriously. It is no wonder why Search Engine Optimization is the new gold mine in this current digital marketing...
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08
Jan

What media types should you target for your brand’s PR strategy?

Media coverage plays a quintessential role in public relations (PR).  It not only enables you to heighten your brand awareness, but also your credibility. The very first step to getting media coverage for your business is to decide who your target audience is and which media type you should use to reach them. Amongst the...
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harnessing-the-power-of-mobile-through-content-marketing
06
Jan

Harnessing the power of mobile through content marketing

A recent global study revealed that in 2020, the average daily time spent consuming content spiked to 6 hours and 59 minutes. One of the main reasons for this surge was the pandemic-driven lockdowns. As the world was brought to a halt, many stayed home and turned to digital content to keep themselves updated and...
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31
Dec

Startups in Singapore killing it on Instagram

In the condensed metropolitan city that is Singapore, it isn’t hard to dream big. As an entrepreneur you could probably find a new market to target around every corner. For a couple of years, social media marketing has been a game changer for many startups in Singapore. Paired with the right digital tools, the Lion...
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11
Dec

How to pick the best PR firm for your startup

One of the priorities of startups is to get the word out about your product or service. As a relatively new entrant to the market, they lack the same brand visibility and top-of-mind recall as most established brands tend to have. Therefore, when it comes to cost effective promotion, earned media is a given –...
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18
Nov

Free editing and creative apps for the broke millennial

With technology at our fingertips, everything is accessible with the push of a button and free creative apps are no exception. Graphic design has become a crucial skill for the tech-savvy generation, either for leisure or professionally. Naturally, we would want the full spectrum of reputed tools like Adobe or the latest Final Cut Pro....
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March 2021
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