Blog

Why do you need a good PR strategy for your startup? Here’s why: When it comes to startup entrepreneurship, success often hinges on the innovation of products or services and how well the brand is perceived and communicated to stakeholders. While focusing on marketing efforts is undoubtedly important, a comprehensive PR strategy for your startup...Read More

User-generated content (UGC) has emerged as a potent force driving engagement, authenticity, and trust in brand communications. UGC, as the term implies, is a form of content that is shared by a brand’s consumers on digital platforms. It is highly effective, with the Asia Pacific market for UGC platforms forecasting a market growth of 26.3%...Read More

When starting a business, many entrepreneurs have consistently understood that thought leadership is a powerful tool to gain a competitive edge. The Edelman-LinkedIn research study on thought leadership has proven that. 88% of decision-makers shared how thought leadership content influenced their trust in a business in 2017, and that figure slightly increased to 89% in...Read More

iMotorbike, Southeast Asia’s leading motorcycle platform for buying and selling pre-owned motorcycles, took its expansion to the next gear today with the grand unveiling of its expansive new showroom in Glenmarie, Shah Alam. Spanning three floors and covering an area of 46,806 square feet, the showroom can accommodate up to more than 1500 motorcycles.  Established...Read More

Technology is advancing at a rate faster than we can often understand. The global AI market size alone is predicted to grow to an impressive $407 billion by 2027 compared to its 2022 revenue size of $86.9 billion, an exponential increase that businesses can no longer ignore in 2024. While there is still much scepticism...Read More

PolicyStreet, a regional insurtech company, partners with Direct Lending, a digital lending marketplace platform, to unveil DirectCare+, an embedded personal accident microtakaful with a loan protection feature. DirectCare+ stands as PolicyStreet’s inaugural microtakaful product offering, solidifying PolicyStreet’s position as the first home-grown insurtech to embark on such a venture. This new microtakaful insurance is set...Read More

Kumpulan Modal Perdana (KMP), a government-owned tech-focused VC, announced today their successful investment in SmartRetail, a leading AI computer vision profiling solutions and consumer engagement advertising technologies platform. The startup’s funding round is also joined by two strategic investors LMI Group Inc., one of the largest retail solutions providers in Japan, and MCP Group, one...Read More

akaBot, the TOP 20 worldwide RPA solutions ranked by Gartner, announced a new end-to-end automation solution to manage the mandatory e-invoice processing required by businesses in Malaysia. The announcement came during the second C-talk event hosted by akaBot, where they showcased their new solution for e-invoice issuing and processing, tailored specifically for Malaysian businesses.  With...Read More

Localised marketing strategy is key for businesses thriving in today’s globalised and interconnected world, as it allows them to expand their operations and resonates with audiences across multiple markets. The UOB Business Outlook Study 2023 (Regional) unveiled that over 80% of businesses in Southeast Asia and Greater China are looking to penetrate global markets in...Read More