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05
Dec

Unlocking the power of email marketing for converting leads in 2024

Did you know there are over 4.2 billion daily email users, and brands make an average of $36 for every US dollar they spend on email marketing? These staggering statistics underscore the enduring impact of email marketing, which will continue to be a powerful and cost-effective tool for businesses seeking to convert leads in 2024....
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rpa akaBot
04
Dec

Asia’s leading Robotic Process Automation (RPA) solution akaBot, expands its reach into Malaysia to help businesses embrace automation in the market

akaBot, the TOP 20 worldwide RPA solutions ranked by Gartner, has officially introduced the strategy to extend its services & solutions in the Malaysian market. This announcement was made during their first C-Talk event yesterday, where a variety of akaBot’s automation use cases was introduced to a large selection of senior business leaders and CEOs...
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27
Nov

Singapore’s first senior co-living facility, Red Crowns Senior Living, joins the government’s Shared Stay-in Senior Care services sandbox

Red Crowns Senior Living, Singapore’s first senior co-living company, today announced its inclusion in the “Shared Stay-in Senior Care Services” sandbox. The regulatory sandbox is a collaborative effort from the Ministry of Health (MOH), the Ministry of Manpower (MOM) and the Agency for Integrated Care (AIC) aimed at developing forward-thinking policies around foreign stay-in care...
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social media tools for pr professionals
27
Nov

5 social media tools every PR pro should know about

Should PR professionals care about social media tools? The short answer is yes! Public relations professionals are multitaskers, storytellers, and media gurus. Behind every successful and effective PR professional is an array of tools designed to simplify their work. When we say “PR tool,” we mean any program, technology, or app PR professionals can use...
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direct lending
23
Nov

Direct Lending and PETRONAS AutoExpert partner to introduce Shariah-compliant car service instalment plans in Malaysia

Direct Lending, a leading Malaysian digital lending platform today announced its partnership with PETRONAS AutoExpert, to introduce a Shariah-compliant, fully digital car service instalment plan to Malaysian car owners. Through this partnership, PETRONAS AutoExpert has adopted the Buy Now Pay Later (BNPL) model, in line with its commitment to making their customers’ life simpler and...
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TikTok influencers
23
Nov

Why you should leverage TikTok influencers for your digital PR campaigns

Should you engage TikTok influencers for your upcoming digital PR campaigns? Traditionally, businesses looking to connect with an audience to build brand presence used physical methods like handing out pamphlets or flyers, to setting up booths at exhibitions, both requiring extensive manpower and financial resources. However, in recent years,  times have changed dramatically, allowing businesses...
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voice search optimisation
14
Nov

Voice search optimisation: Adapting your content for virtual assistants in 2024 and beyond

What is voice search optimisation and how can you adapt content for the age of virtual assistants? In the early 2000s, at the turn of the century, the idea of speaking to computers and robots seemed too novel and farfetched to ever be considered a norm. Now, 23 years in, we are witnessing the normalisation...
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Art Jamming
14
Nov

Wine, creativity and the promise of an undeniable escape through art as Paintblush launches Singapore’s first-ever Sip ‘n’ Paint concept

Paintblush, an experience-centric art jamming studio, is excited to announce the official launch of Singapore’s first-ever Sip ‘n’ Paint concept.  Unlike a typical art class, these 3-hour sessions will have participants sipping beverages of choice while painting a picture selected from a huge variety of reference images, supervised by an experienced art instructor offering a...
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diversity and inclusion in PR
06
Nov

Why diversity and inclusion in PR and content matter

Today, diversity and inclusion in PR matter more than ever before as consumers, especially from younger generations, are becoming more socially conscious about the brands they support. According to a Deloitte survey over half, 57% of consumers say they are more loyal to brands that are committed to addressing inequities in their actions. Even more...
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December 2023
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