Blog

With technology at our fingertips, everything is accessible with the push of a button and free creative apps are no exception. Graphic design has become a crucial skill for the tech-savvy generation, either for leisure or professionally. Naturally, we would want the full spectrum of reputed tools like Adobe or the latest Final Cut Pro....Read More

Online fatigue has become an everyday struggle with most of us stuck at home for almost a year now. Confining ourselves indoors unexpectedly presents new challenges. However, with discipline and organizational skills, there’s always room for improvement and balance.  While some relish in the little joys of working from home, for most of us, this...Read More

Optimised content is the backbone of every SEO strategy. You might already be pushing fresh ideas every week, but it just seems like you could do more, you know? Updating existing content is one of the strategies that people often overlook when it comes to SEO. On one hand, you have had past content that...Read More

At SYNC, we develop a lot of content for brands and ourselves on a wide range of topics. From content marketing articles to discussions on mental health, human resources and deep-tech – we do it all. Most of these articles require amazing images for visual aid. One of the key aspects of developing engaging content is...Read More

In every industry, changes are inevitable, and this is no different in the world of Public Relations. While riding through evolving landscapes, companies need to adapt. And, that is why reassessing your strategies from time to time is important. Here are a few things to keep in mind in order to build an adaptable business...Read More

In the age of search engines, it’s safe to say that without some sort of online presence, businesses stand to lose out. Did you know that 49% of users use Google to discover a new product or service?  We all know a thing or two about Search Engine Optimization or SEO for short. More commonly,...Read More

Edward Bernays, one of the most prolific writers in the field of public relations, was a strong proponent of the notion that PR should be categorised as a Science.  The notion evoked a pandemonium of mixed responses, mainly by those who were of the belief that PR is an art form. This happened in the...Read More

2020, what a year it has turned out to be! We started the year full of optimism, hoping that the new decade would be better than the last one. Across industries, many were looking forward to new and exciting projects. Sports fans were gearing up for the respective annual and quadrennial tournaments. And, some lucky...Read More

A research feature done by the Ministry of Trade & Industry of Singapore reveals that though the impact of COVID-19 has been significant, there are bright spots in the economy with the rise in demand for online sales and services. However, how the economy performs in the remaining quarters of the year will largely depend...Read More