Blog

06
Dec

Be proactive, not reactive with PR

The importance of PR resonates with the business community, and especially startups and SMEs that are starting out. A PR strategy is successful when it meets specific objectives– be it of lead generation, media impression or overall brand awareness.  That said, what does it take to build brand awareness? It all depends on which type...
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20
Nov

Top PR trends to look out for in 2020

As 2019 draws to a close, it’s time to look ahead at next year’s trends. None of these are brand new, but in 2020 they’ll be more relevant than ever. Now is the best time to start looking ahead and planning for upcoming campaigns. Both technology and social attitudes play a big part in the...
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18
Nov

Generating leads using online marketing

The benefits of blogging, social media and email marketing Some aspects of running a successful business never change regardless of how technology evolves. It doesn’t matter how appealing your product is, you’ll fail if you can’t identify enough sales opportunities. We’re talking about leads. The more leads you have, the higher your potential revenue, and...
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13
Nov

How important is identifying your key brand message as a startup?

The rapid development that startups undergo poses an array of challenges. That’s why creating a strong and recognizable brand message early on can be vital to long-term success. A distinct brand message helps to shape the marketing and business decisions that a startup makes. Whether your price-focused like BestBuy or a high-end brand like Sennheiser,...
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17
Oct

How to market your brand to a millennial audience

The internet has no shortage of articles critiquing millennials as the grim reapers of established brands and industries. Are these fair assumptions? Firstly, it’s important to remember that “millennials” are people born between the years 1981 and 1996. This puts them in an age range of 23 – 38 years old. Older than you expected?...
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15
Oct

Writing tips for an effective PR campaign in the digital era

Writing for a PR campaign is an art form, but a learnable one. As with any form of writing, you have to bear your audience in mind for PR campaigns as well. In the digital era, the way an audience reads and absorbs information has changed. There’s less emphasis on direct conversation. In the past,...
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14
Oct

Why PR might be the best way to capture Generation Z

Generation Z is often referred to as the first generation of truly digital natives. While Millennials have spent most of their adult lives immersed in technology, we have memories of the world before broadband internet and smartphones. Generation Z knows of no other world than what we see right now. So how do we classify...
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14
Oct

What does a perfect pitch deck look like

One request we get quite often from our startup clients is to help them ideate and create the best startup pitch deck in the world. They want the deck to tell everyone who sees it exactly why and what they should be investing in their startup.  Here’s the harsh reality though, creating a good pitch...
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02
Oct

Five effective PR tips for small businesses

Today, effective PR is critical to a company’s success. It doesn’t just establish your reputation but also builds consumer trust.  Unfortunately, many small businesses assume PR is only for large corporations. But, nothing could be further from the truth.  PR plays an important role in the growth and success of all organisations. Most startups set...
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