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Blog

20
Jun

What is social video marketing and why does it matter?

We explore social video marketing and how it can be leveraged for business growth and scalability.
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30
May

What is content marketing: A beginner’s guide

With this article, we go back to the basics and explore the fundamentals of content marketing.
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11
May

Top 5 digital marketing trends in Singapore

In this article, we explore soe of the hottest digital marketing trends in Southeast Asia.
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10
May

5 Tips: The ultimate PR guide to building strong media relations

As the term media relations suggests, a huge part of public relations focuses on building a good rapport with the media. Especially for startups and small businesses, this is a crucial step as the media may not be familiar with you yet. While it’s not totally impossible to compete with the PR department of the...
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28
Feb

How lifestyle PR has evolved in the digital age

Lifestyle PR in Singapore and Malaysia has changed in the last few years as brands have primarily shifted online - spurred by the pandemic and other factors.
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21
Feb

Key PR stats to know in 2022

Public relations or PR has continued to evolve and grow, so how businesses leverage PR has also changed along with it. However, to understand the changes, you need to look at the numbers and think of your next steps. As the old adage goes, numbers don’t lie, so we wanted to give you some statistical...
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18
Feb

What is inbound marketing and why it matters

At SYNC, we help our customers grow and a lot of work is in assisting build their inbound marketing strategies and campaigns to attract clients to the brand
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10
Feb

How to write a brand story

A brand story is a great way to engage and educate your customers about your value as a brand. Here's our take on building a great brand story.
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Lessons on Public Relations Let’s take a look at 2021’s PR disasters
02
Feb

Lessons on Public Relations: Let’s take a look at 2021’s PR disasters

Even the best, most well-organised businesses in the world should prepare for potential PR disasters and scandals. We are all human, and mistakes get made. Last year there was no shortage of PR blunders from various big-name international and local brands.  It is sometimes unavoidable to mess up, but every marketing or PR disaster has...
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June 2022
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