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28
Sep

What is content marketing?

We all know that content marketing is one of the single best investments a brand can make to increase their ROI — but maybe others, like your boss, still need convincing. So, in this article, we answer the question: “What is content marketing?” Businesses and your customers are looking for numbers, hard data, and dollar...
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22
Sep

What is PR or what is public relations?

Have you ever wondered what is PR? You’re not alone, because while most people think they know what it is, the reality is that we have no clue. In this article, we try to dispel a few myths and also put down what is public relations in plain and simple language. Public relations specialists work...
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5 tips to get media coverage in Malaysia
19
Sep

5 tips to get media coverage in Malaysia

Malaysian startups need to do more to position themselves and this is where PR can help. We share 5 PR tips for securing headlines in Malaysia in this article.
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What makes a story newsworthy - banner
10
Aug

What makes a story newsworthy?

One of the most difficult things to do is create newsworthy content that is relevant to your brand. But, what makes a story newsworthy? Despite its importance, it can be really challenging for brands to come up with newsworthy content that’s relevant to your company, the media and your customers. This isn’t a simple task,...
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create-an-excellent-PR-pitch
08
Aug

The guide to excel in writing a PR pitch

The fine art of writing and pitching a story to impress upon another is often something that PR professionals spend years perfecting through research and relationship building. While there may not be any hard and fast rules that apply, there are some basic do’s and don’ts. This article oversees the techniques of writing a PR...
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29
Jun

SEO for beginners: Tips I learnt in a SYNC workshop

Learn everything you need to know about SEO for getting started today.
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20
Jun

What is social video marketing and why does it matter?

We explore social video marketing and how it can be leveraged for business growth and scalability.
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30
May

What is content marketing: A beginner’s guide

With this article, we go back to the basics and explore the fundamentals of content marketing.
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11
May

Top 5 digital marketing trends in Singapore

In this article, we explore soe of the hottest digital marketing trends in Southeast Asia.
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September 2022
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