Blog

Did you know there are over 4.2 billion daily email users, and brands make an average of $36 for every US dollar they spend on email marketing? These staggering statistics underscore the enduring impact of email marketing, which will continue to be a powerful and cost-effective tool for businesses seeking to convert leads in 2024....Read More

akaBot, the TOP 20 worldwide RPA solutions ranked by Gartner, has officially introduced the strategy to extend its services & solutions in the Malaysian market. This announcement was made during their first C-Talk event yesterday, where a variety of akaBot’s automation use cases was introduced to a large selection of senior business leaders and CEOs...Read More

Red Crowns Senior Living, Singapore’s first senior co-living company, today announced its inclusion in the “Shared Stay-in Senior Care Services” sandbox. The regulatory sandbox is a collaborative effort from the Ministry of Health (MOH), the Ministry of Manpower (MOM) and the Agency for Integrated Care (AIC) aimed at developing forward-thinking policies around foreign stay-in care...Read More

Should PR professionals care about social media tools? The short answer is yes! Public relations professionals are multitaskers, storytellers, and media gurus. Behind every successful and effective PR professional is an array of tools designed to simplify their work. When we say “PR tool,” we mean any program, technology, or app PR professionals can use...Read More

Direct Lending, a leading Malaysian digital lending platform today announced its partnership with PETRONAS AutoExpert, to introduce a Shariah-compliant, fully digital car service instalment plan to Malaysian car owners. Through this partnership, PETRONAS AutoExpert has adopted the Buy Now Pay Later (BNPL) model, in line with its commitment to making their customers’ life simpler and...Read More

Should you engage TikTok influencers for your upcoming digital PR campaigns? Traditionally, businesses looking to connect with an audience to build brand presence used physical methods like handing out pamphlets or flyers, to setting up booths at exhibitions, both requiring extensive manpower and financial resources. However, in recent years,  times have changed dramatically, allowing businesses...Read More

What is voice search optimisation and how can you adapt content for the age of virtual assistants? In the early 2000s, at the turn of the century, the idea of speaking to computers and robots seemed too novel and farfetched to ever be considered a norm. Now, 23 years in, we are witnessing the normalisation...Read More

Paintblush, an experience-centric art jamming studio, is excited to announce the official launch of Singapore’s first-ever Sip ‘n’ Paint concept.  Unlike a typical art class, these 3-hour sessions will have participants sipping beverages of choice while painting a picture selected from a huge variety of reference images, supervised by an experienced art instructor offering a...Read More

Today, diversity and inclusion in PR matter more than ever before as consumers, especially from younger generations, are becoming more socially conscious about the brands they support. According to a Deloitte survey over half, 57% of consumers say they are more loyal to brands that are committed to addressing inequities in their actions. Even more...Read More