In recent times, PR has experienced a profound transformation, largely due to rapid technological advancements and evolving societal norms. What was once a field characterised by traditional methods like press releases and in-person media engagements has changed dramatically due to modernisation. Today, public relations professionals operate in a fast-paced digital environment where social media, real-time...Read More

Applications for CAO 2024 are now open, empowering deserving students to pursue their academic endeavours in the United States through financial support. CAO has supported more than 250 students including securing admissions to 23 Ivy League universities. SINGAPORE, 5th February 2024 – Crimson Education, a leading university admissions consultancy, proudly announces that the Crimson Access...Read More

Crisis management and protecting your brand with PR during tough times is a must-have skill or any business owner. Imagine waking up to find your brand trending on social media—not because of a successful product launch or a brilliant marketing campaign, but due to a crisis. It could be a product recall, a data breach,...Read More

There are quite a few common PR misconceptions that lead to misunderstandings and confusion about the value of PR. That’s neither good for the PR industry nor for entrepreneurs and business owners who can benefit by leveraging PR as a tool for business growth and scalability. Some common PR misconceptions include: What does a PR...Read More

July 16th is celebrated as World PR Day! Public relations professionals often find themselves behind the scenes, crafting narratives, managing crises, and building relationships that shape public perception. Despite sometimes being misunderstood or underestimated, the role of PR is crucial.  A study by Nielsen revealed that PR is almost 90% more effective than advertising in...Read More

How crucial is the role of PR in starting a new business? Starting a business is a thrilling endeavour marked by ambition, vision, and a leap into the unknown. The role of PR in starting a new business cannot be overlooked. Whether driven by a groundbreaking idea or a desire for independence, the journey from...Read More

Does it make sense to use PR to attract investors for SMEs? The short answer is yes! Small and medium enterprises (SMEs) are businesses that maintain revenues and assets below a certain threshold. As of its nature and size, SMEs often require financial funding from external sources to continue their operations. These external sources are...Read More

Brand connection- what is it and why should businesses care? 90% of Singaporeans believe that global brands have the power to encourage compassion and empathy to make the world a better place.  In today’s increasingly polarised landscape, customers are seeking more than just products and services. They yearn for connection: a sense of belonging, shared...Read More

PR professionals are responsible for obtaining media coverage for their clients and companies. For PR pros, it is all about getting the story and the brand’s name to the right demographics without spending a fortune on marketing and advertising. The first step in obtaining media coverage is to create a targeted media list. PR professionals...Read More

Threads for PR and social media campaigns: should you consider it? Lots of changes have hit the social media sphere since Elon Musk took over Twitter and rebranded it to X. Recently, Elon Musk suggested that he might want to start charging a subscription fee to use X bringing about a wave of uncertainty about...Read More