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content marketing
How important is a headline? According to David Ogilvy, the father of advertising, the answer is: very. In fact, he was quoted as saying: “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” While the figures...
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We all know that creating relevant and credible content is the cornerstone of digital marketing. It’s what builds our brand, develops consumer trust, and demonstrates our authority. Good content is even more critical for startups. However, it’s easy for a startup to feel outgunned when it comes to the resources of established enterprises.   Read this...
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Companies blog for several different reasons. Some post informative content to demonstrate their expertise while others write blogs for engaging audiences and creating awareness around their brand. Successful businesses will have a strategy that incorporates a mix of content. Regardless of why you’re creating content, every blog needs to captivate its readers.  From affiliate marketing...
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In the year 1996, Bill Gates stated: “Content is King.” Such was the title of the essay he published on Microsoft’s website at the time. The digital marketing industry swears by this mantra. Admittedly, it’s current usage is not directly related to Gates’ original point.  In today’s digital era, it relates to how important relevant content...
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We are living in an era where content is indeed a king. The internet has opened up unprecedented avenues for brands. Online content helps them share their stories and reach out to audiences. Good and original content that has relevant information and carries a cohesive message is an excellent way to connect with existing customers....
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Content marketing is a fantastic tool for companies to engage with current and potential customers. It allows for brands to control their message and can have a profound effect on sales if a piece of content goes viral. Well-written content should be at the heart of any marketing strategy. However, over two-thirds of businesses don’t currently have...
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Over the past two decades, the internet has given customers more information and awareness than ever before. Marketing strategy has adapted dramatically to cater to this paradigm shift. However, despite early fears of the empowered consumer, smart marketers have learned how to use this change to their advantage. Digital Marketing Guru Jay Baer has been at the...
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In the first post of this series, we established why and how social media marketing can help SMEs and startups scale their business. We discussed the nuances of getting it right and also busted some myths about social media marketing. In this post, let us explore some tips about how to engage people on social...
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I am going to make an assumption that everyone reading this has heard of content marketing and why they should use it. If not, well then maybe you should consider giving this a read first. Every brand is getting into it and investing quite a lot. Just look at Grab and their push into customised content. However,...
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How many times have you read and heard the phrase “Content is king”? This statement could not be truer especially in the digital age. One of the most efficient stems of marketing since the evolution of new media is Content Writing. It is also an extremely popular career choice among millennials, and rightly so. After...
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