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content marketing
When it comes to pitches and social media copies, it’s all about keeping your content concise — but short writing doesn’t have to be unmemorable. Twitter is a testament to that: even with its character limit upped to 280, the best posts on the platform are succinct, punchy, and infinitely quotable. How do these posts...
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When evaluating the time-sensitivity of the content that you create, there are two major categories. Content will either be topical or evergreen. You should always include both categories in your marketing strategy, as each has its ideal purpose. At the most basic level, evergreen content is relevant for a long time while topical content has...
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When evaluating the time-sensitivity of the content that you create, there are two major categories. Content will either be topical or evergreen. You should always include both categories in your marketing strategy, as each has its ideal purpose. At the most basic level, evergreen content is relevant for a long time while topical content has...
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A content calendar is an essential part of your content marketing strategy. The calendar will assist with coordinating all of the content activities and tasks while keeping everyone in the team on the same page. Content calendars help organize tasks in a streamlined manner and help ensure that projects get completed on time. A well-devised...
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There was a time when professionals considered direct marketing as the best way to gain new clients. However, in recent years business owners have noticed the value of content marketing. Statistics from the Content Marketing Institute show that content marketing costs 62% less than traditional marketing and is three times more effective.  It would be...
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Media convergence is now. Even established brands like Singtel are struggling to find ways to position themselves in the transformed landscape better. As communications, computing, and content intertwine in the Internet Age, the world of marketing and PR has also been affected. Altimeter published a study, coining the term “converged media” to describe a media...
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How important is a headline? According to David Ogilvy, the father of advertising, the answer is: very. In fact, he was quoted as saying: “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” While the figures...
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We all know that creating relevant and credible content is the cornerstone of digital marketing. It’s what builds our brand, develops consumer trust, and demonstrates our authority. Good content is even more critical for startups. However, it’s easy for a startup to feel outgunned when it comes to the resources of established enterprises.   Read this...
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Companies blog for several different reasons. Some post informative content to demonstrate their expertise while others write blogs for engaging audiences and creating awareness around their brand. Successful businesses will have a strategy that incorporates a mix of content. Regardless of why you’re creating content, every blog needs to captivate its readers.  From affiliate marketing...
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In the year 1996, Bill Gates stated: “Content is King.” Such was the title of the essay he published on Microsoft’s website at the time. The digital marketing industry swears by this mantra. Admittedly, it’s current usage is not directly related to Gates’ original point.  In today’s digital era, it relates to how important relevant content...
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