fbpx

Tag

PR Tips
When it comes to sharing your brand story, one of the ways is to use a press release newswire or PR newswire, but is that the right choice for your PR strategy?
Read More
We break down what is public relations so that you can explain it to your CEO, because that can be a challenge for many PR executives.
Read More
Many people who do not work in the communications field don’t fully understand the difference between PR and marketing. While they are two aspects of a company that work for hand in hand and overlap, they are two distinct disciplines.   PR is the process of identifying, anticipating, and managing public opinion. Marketing is the process...
Read More
In every industry, changes are inevitable, and this is no different in the world of Public Relations. While riding through evolving landscapes, companies need to adapt. And, that is why reassessing your strategies from time to time is important. Here are a few things to keep in mind in order to build an adaptable business...
Read More
Edward Bernays, one of the most prolific writers in the field of public relations, was a strong proponent of the notion that PR should be categorised as a Science.  The notion evoked a pandemonium of mixed responses, mainly by those who were of the belief that PR is an art form. This happened in the...
Read More
2020, what a year it has turned out to be! We started the year full of optimism, hoping that the new decade would be better than the last one. Across industries, many were looking forward to new and exciting projects. Sports fans were gearing up for the respective annual and quadrennial tournaments. And, some lucky...
Read More
A research feature done by the Ministry of Trade & Industry of Singapore reveals that though the impact of COVID-19 has been significant, there are bright spots in the economy with the rise in demand for online sales and services. However, how the economy performs in the remaining quarters of the year will largely depend...
Read More
Nobody wakes up and decides to mess up but it happens.  Good crisis management is about handling your blunder the right way once the damage is done. Every day, businesses pummel in value over the way they manage crises or the lack of it. Especially in times of pandemic and political tension, brands run the...
Read More
The importance of PR resonates with the business community, and especially startups and SMEs that are starting out. A PR strategy is successful when it meets specific objectives– be it of lead generation, media impression or overall brand awareness.  That said, what does it take to build brand awareness? It all depends on which type...
Read More
One request we get quite often from our startup clients is to help them ideate and create the best startup pitch deck in the world. They want the deck to tell everyone who sees it exactly why and what they should be investing in their startup.  Here’s the harsh reality though, creating a good pitch...
Read More
1 2
January 2022
M T W T F S S
 12
3456789
10111213141516
17181920212223
24252627282930
31