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emerging trends
The purchasing preferences of consumers can change frequently. However, their buying behaviour is generally more resistant to change.  It takes something significant to create this kind of a mental shift. When consumers’ instincts are transformed, buying behaviour changes, which means they’ve evolved on a subconscious level. Havard professor, Gerald Zaltman, believes that over 95% of purchasing decisions...
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We are living in the era of the Industrial Revolution 4.0 where technological advancements have led to disruptive trends in almost all industries, including marketing. Companies- both big and small- are reinventing their strategies to get ahead in the marketing game. Using social media to reach out to a broader audience While social media may...
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July 2020
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