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Content Marketing
An increasingly content-polluted marketing environment paired with a murky distinction between authenticity and puffery can make it hard for brands to really resonate with their audience. This is where developing a brand point of view brings something to the table.   What is a brand point of view?   A brand is created with itself in mind;...
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A recent global study revealed that in 2020, the average daily time spent consuming content spiked to 6 hours and 59 minutes. One of the main reasons for this surge was the pandemic-driven lockdowns. As the world was brought to a halt, many stayed home and turned to digital content to keep themselves updated and...
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In the condensed metropolitan city that is Singapore, it isn’t hard to dream big. As an entrepreneur you could probably find a new market to target around every corner. For a couple of years, social media marketing has been a game changer for many startups in Singapore. Paired with the right digital tools, the Lion...
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With technology at our fingertips, everything is accessible with the push of a button and free creative apps are no exception. Graphic design has become a crucial skill for the tech-savvy generation, either for leisure or professionally. Naturally, we would want the full spectrum of reputed tools like Adobe or the latest Final Cut Pro....
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Optimised content is the backbone of every SEO strategy. You might already be pushing fresh ideas every week, but it just seems like you could do more, you know? Updating existing content is one of the strategies that people often overlook when it comes to SEO. On one hand, you have had past content that...
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At SYNC, we develop a lot of content for brands and ourselves on a wide range of topics. From content marketing articles to discussions on mental health, human resources and deep-tech – we do it all. Most of these articles require amazing images for visual aid. One of the key aspects of developing engaging content is...
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In the age of search engines, it’s safe to say that without some sort of online presence, businesses stand to lose out. Did you know that 49% of users use Google to discover a new product or service?  We all know a thing or two about Search Engine Optimization or SEO for short. More commonly,...
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As PR professionals and marketers navigate the complex new paradigms of the new normal, and social interactions remain largely in the digital realm, social media platforms like Instagram become an inevitable destination for audiences.  Research conducted by Statista revealed that COVID-19 has had a direct impact on global social media consumption. Close to 50% of...
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In this day and age, we live in a world where social media reigns and everything is connected with a push of a button. Gone are the days where we used to rely solely on print media. Companies are cutting costs and going digital and brands are opting for more social media presence.. The internet...
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As the internet diminishes distances virtually and brings us closer together, the human touch has ironically become somewhat of a scarcity. Telling a compelling story could help you, as a brand, fulfil the basic human need for interaction by communicating as more than just a faceless entity. Powerful storytelling is often easier said than done....
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