Building your brand with PR can take you steadily towards success and help with business growth and scalability. Let us understand how. In the mid-1990s, Apple faced a bleak future. The company was struggling with declining sales, product misfires, and a rapidly shrinking market share. By 1997, Apple was on the verge of bankruptcy. However,...Read More
The rise of video content in the PR industry in Singapore has been steady and this trend is here to stay. Singapore’s digital landscape is a marketer’s dream. With a staggering 96.9% internet penetration rate as of early 2023, and a population deeply engaged online, the nation is a hotbed of digital activity. The average...Read More
OpenAcademy and Tan iHerng aim to assist homebuyers in navigating the Malaysian property landscape through unique videos produced exclusively for the platform. The collaboration between iHerng and OpenAcademy in particular signifies a shared commitment to advancing education and accessibility within the real estate sector KUALA LUMPUR, 24 May 2024 – OpenAcademy, a Malaysian ed-tech startup,...Read More
KMP’s investment will be used to scale up the team and R&D to support Evlos’ growing business Evlos offers AI-powered quality inspection solutions for various sectors, leveraging computer vision and automation. KUALA LUMPUR, 20 May 2024 – Kumpulan Modal Perdana (KMP), the tech-focused venture capital owned by the Minister of Finance (Inc.), has recently invested...Read More
Kipin, one of the only Indonesian entities, is recognised together with 250 edtech companies in the award list by TIME Magazine for the mission towards addressing educational challenges Indonesia, 29 May 2024– Kipin, an Indonesian education company, was recently accoladed as the only Indonesian entity among the World’s Top EdTech Companies 2024, as recognised by...Read More
This will be one of the few performance and digital solutions brands in Malaysia helmed by female leadership OpenMinds Digital offers a range of digital marketing and consulting services designed to assist businesses in enhancing their online presence and performance, including strategic guidance, specialised expertise, and customised solutions for executing various marketing strategies. KUALA LUMPUR,...Read More
D&I in PR: Should startups care? The short answer is, yes. With 86% of consumers increasingly discerning about the brands they support, authenticity has become a defining factor in brand loyalty. These consumers look beyond the product and choose to invest in brands that align with their values and beliefs. One way where brands can...Read More
Singapore, 5 March 2024; EduSpaze, Singapore’s leading edtech accelerator, welcomes six early-stage startups across the region into its well-established three-month accelerator programme. The latest batch of edtech startups aligns with the accelerator’s programme goal of supporting the development of innovative solutions that can improve the education landscape in Singapore and its region. a The six...Read More
Why do you need a good PR strategy for your startup? Here’s why: When it comes to startup entrepreneurship, success often hinges on the innovation of products or services and how well the brand is perceived and communicated to stakeholders. While focusing on marketing efforts is undoubtedly important, a comprehensive PR strategy for your startup...Read More
User-generated content (UGC) has emerged as a potent force driving engagement, authenticity, and trust in brand communications. UGC, as the term implies, is a form of content that is shared by a brand’s consumers on digital platforms. It is highly effective, with the Asia Pacific market for UGC platforms forecasting a market growth of 26.3%...Read More
