At SYNC, we’ve worked with multiple clients, including startups, SMEs and businesses of all sizes across Asia, helping them craft compelling thought leadership strategies that position them as industry leaders. Thought leadership isn’t just about sharing insights—it’s about shaping conversations, influencing decision-makers, and demonstrating expertise through strategic content and media placements. Take Cento Ventures, for...Read More
(Article 1 of a two-part series) What makes PR in Malaysia different? Public Relations (PR) in Malaysia is characterised by a unique blend of factors that make it both challenging and intriguing. The country’s rich and diverse culture, along with its evolving media landscape, sets Malaysia apart from other regions. PR professionals here must skillfully...Read More
“They’re cancelled.” What is cancel culture? It is a situation where a company or an individual is being boycotted, shunned and ostracised for acting in a socially unacceptable way – mainly through social media. It is a potent force that can make or break brands overnight. With the influence of digital mediums and social media,...Read More
We all know that creating relevant and timely content is at the heart of a successful marketing strategy. Yet, without a structured approach, even the best content can fall flat. This is where a content marketing calendar becomes a game-changer. A content calendar provides your business with a roadmap, ensuring that your campaigns are organised,...Read More
Singapore, 14 August 2024; Singapore’s first and leading edtech accelerator, EduSpaze, welcomes six startups across Southeast Asia, Europe, the Middle East and South Asia into its ninth installation of the esteemed accelerator programme. The latest batch of newly joined startups includes startups offering broader learning solutions including financial literacy, education on mental wellness, green skills...Read More
STEC 2024 award recipients include LTA, MOH, HPB, NParks, SLA, URA, GovTech, HTX and MPA Awards include the Public Service Science, Technology and Engineering Innovation Challenge (STE IC) Distinguished Award and Merit Award and the Public Service Science, Technology and Engineering Excellence Award (STE EA) Guest-of-Honour, Mr. Chan Chun Sing, Minister-in-charge of the Public Service,...Read More
In recent times, PR has experienced a profound transformation, largely due to rapid technological advancements and evolving societal norms. What was once a field characterised by traditional methods like press releases and in-person media engagements has changed dramatically due to modernisation. Today, public relations professionals operate in a fast-paced digital environment where social media, real-time...Read More
Applications for CAO 2024 are now open, empowering deserving students to pursue their academic endeavours in the United States through financial support. CAO has supported more than 250 students including securing admissions to 23 Ivy League universities. SINGAPORE, 5th February 2024 – Crimson Education, a leading university admissions consultancy, proudly announces that the Crimson Access...Read More
Crisis management and protecting your brand with PR during tough times is a must-have skill or any business owner. Imagine waking up to find your brand trending on social media—not because of a successful product launch or a brilliant marketing campaign, but due to a crisis. It could be a product recall, a data breach,...Read More
How young influencers shape PR strategies and social media campaigns. Young influencers have emerged as powerful architects of trends, creating and shifting new directions in the way we consume media today. Far beyond mere content consumers, these young influencers are now one of the most important key demographics in shaping brand narratives and driving public...Read More
