Surabhi Pandey
webinar in 2023
The marketing landscape has evolved significantly over the years, and today, engaging with your virtual audience effectively is crucial. Companies have learned to invest more in content and digital marketing as a result, with virtual events such as webinars becoming an essential part of their marketing strategies. In fact, as a buyer’s journey is completed...
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content and brand strategy
By understanding the importance of creating content that aligns with your overall brand strategy, you can effectively communicate your message and achieve your marketing goals. In this article, we explore five key indicators to determine the relevance of content to your brand strategy.
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Traveltech Startup ZUZU Hospitality
Traveltech startup ZUZU Hospitality announces raising USD 9 million Series B2 round led by SoftBank Ventures Asia.
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Cassandra Ong CEO and Founder of OtterHalf
OtterHalf, a remote-based global marketing consulting firm, recently announced its launch with the goal of helping growth-stage tech businesses.
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In this article, we explore soe of the hottest digital marketing trends in Southeast Asia.
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5 content writing tools that can help your business stand out and generate growth
The coronavirus pandemic has forever changed the way we live. As the world recovers and enters into a post-pandemic state, there’s no denying that everything has shifted to the digital realm. When it comes to digital marketing, content writing tools have become essential for many businesses looking to scale up. The pandemic saw how digital...
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With social distancing and (almost) global lockdowns, working from home is the new normal. And, everyone is realising that working remotely is not an easy feat after all. It may seem like the most convenient way to work– you get to laze around in your pyjamas as you work from the comfort of your couch...
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A content calendar is an essential part of your content marketing strategy. The calendar will assist with coordinating all of the content activities and tasks while keeping everyone in the team on the same page. Content calendars help organize tasks in a streamlined manner and help ensure that projects get completed on time. A well-devised...
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There was a time when professionals considered direct marketing as the best way to gain new clients. However, in recent years business owners have noticed the value of content marketing. Statistics from the Content Marketing Institute show that content marketing costs 62% less than traditional marketing and is three times more effective.  It would be...
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This is the right time to revisit existing marketing and branding strategies and set new business goals as we prepare to enter a new year. In Southeast Asia markets that are saturated by competition, standing out is crucial to reach new milestones in 2020. Brand consistency is an often overlooked tool to help achieve long-term...
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October 2023