“They’re cancelled.” What is cancel culture? It is a situation where a company or an individual is being boycotted, shunned and ostracised for acting in a socially unacceptable way – mainly through social media. It is a potent force that can make or break brands overnight. With the influence of digital mediums and social media,...Read More

As social distancing measures keep people apart and at home, businesses are scrambling to find ways to keep their customers engaged. It should come as no surprise that consumers expect complete transparency in uncertain times like these. In fact, a survey done by Kantar of more than 25,000 consumers globally found that 75% say that...Read More