Building your brand with PR can take you steadily towards success and help with business growth and scalability. Let us understand how. In the mid-1990s, Apple faced a bleak future. The company was struggling with declining sales, product misfires, and a rapidly shrinking market share. By 1997, Apple was on the verge of bankruptcy. However,...Read More
The rise of video content in the PR industry in Singapore has been steady and this trend is here to stay. Singapore’s digital landscape is a marketer’s dream. With a staggering 96.9% internet penetration rate as of early 2023, and a population deeply engaged online, the nation is a hotbed of digital activity. The average...Read More
July 16th is celebrated as World PR Day! Public relations professionals often find themselves behind the scenes, crafting narratives, managing crises, and building relationships that shape public perception. Despite sometimes being misunderstood or underestimated, the role of PR is crucial. A study by Nielsen revealed that PR is almost 90% more effective than advertising in...Read More
How crucial is the role of PR in starting a new business? Starting a business is a thrilling endeavour marked by ambition, vision, and a leap into the unknown. The role of PR in starting a new business cannot be overlooked. Whether driven by a groundbreaking idea or a desire for independence, the journey from...Read More
Does it make sense to use PR to attract investors for SMEs? The short answer is yes! Small and medium enterprises (SMEs) are businesses that maintain revenues and assets below a certain threshold. As of its nature and size, SMEs often require financial funding from external sources to continue their operations. These external sources are...Read More
How important is the role of PR in gender equality and sex perceptions? The short answer is “very”. The opinions and perceptions the public has around gender, sexuality, and the LGBTQIA+ community have undergone a remarkable shift, with public relations (PR) playing a pivotal role in shaping these evolving societal views. In recent years, we...Read More
What is multilingual SEO and is it necessary? Reaching the right audience is paramount for any successful PR campaign. But in a region as diverse as Southeast Asia, with a multitude of languages and cultural nuances, a one-size-fits-all approach simply won’t cut it. This is where multilingual SEO steps in, acting as a powerful bridge...Read More
What are the top PR trends of 2024 and beyond, and why should businesses care? In the dynamic landscape of public relations (PR), staying ahead of the curve is essential for professionals striving to effectively engage with audiences and shape brand narratives. As we stride into 2024, PR continues to evolve rapidly, fueled by technological...Read More
AI in PR is inevitable but how will this impact the industry? By 2025, according to a study conducted by Gartner, 70 per cent of companies are expected to adopt AI into their daily operations to help employees in different tasks – especially tasks that deem easily be replaced with robots. One field where AI...Read More
Brand connection- what is it and why should businesses care? 90% of Singaporeans believe that global brands have the power to encourage compassion and empathy to make the world a better place. In today’s increasingly polarised landscape, customers are seeking more than just products and services. They yearn for connection: a sense of belonging, shared...Read More
