Category

Public Relations
It is a common misconception that you cannot quantitatively measure public relations or PR success other than counting the number of articles that mention your brand. Companies often have trouble relating PR success to business success, because how do you attribute your revenue to media coverage? I’ve personally spoken to over 200 CEOs or marketing...
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We’re living in the age of technological breakthroughs and in some cases, disruption, but by-and-large there hasn’t been significant disruption in the last few years for the marketing and PR industry. They may not even know what marketing technology is? Or at least, that’s what people think. Marketing impacts our daily lives whether we want...
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Public relations has been evolving significantly in the last decade as the growth of digital and the slowdown of traditional media has changed how brands benefit from PR. We look at PR trends that will shape 2019 and what we can see shaping the industry till 2020. PR Trend 1: PR and content marketing are...
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A common mistake most startups make is looking at PR like a necessary evil rather than a genuinely effective business growth tool. Working in PR for over a decade has thought me a couple of things or two about helping businesses scale, but showcasing that value to entrepreneurs is a bit of challenge. You see,...
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When we think about public relations there’s a misconception that it is useful for only a couple of things – brand awareness and limited customer acquisition. This is equivalent to looking at your brand new smartphone as a paperweight or a torchlight – while not totally incorrect, it is a complete waste of opportunity. Now...
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Public relations (better known as PR) is often mistakenly seen as talking a lot and making friends with journalists so you can get your client into the news. First of all, this isn’t PR. Secondly, getting coverage is barely 10% of what PR people really do. There is honestly so much more to PR than...
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So, you’ve created a startup. That’s great, but without the proper brand recognition and publicity, you’re unlikely to capture a reporter’s attention. That’s why it’s vital to build your startup’s reputation, make contacts, and spread the word. How can you do that? Most entrepreneurs understand the value of media coverage, but often lack that little...
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We all love Public Relations. Let’s be honest and admit that we do. I’ve been doing it for 10 years and have seen how clients react behind closed doors when that positive review comes in or they get a full page spread in their local daily. We’re all human. However, we don’t all understand what...
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Journalists are often very busy and have little (or no) time to look through your email or listen to your pitch. We aim to give you a short guide on how to ensure the journalist understands your pitch and most importantly remembers what you say through email or over the phone. Before starting on this...
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Journalists are often very busy and have little (or no) time, so being concise and informative is a positive for them. This article aims to provide you with a clear guide on how to respond to a media query. Before we go any further, it is important to remember that Singapore journalists and in fact...
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