Category

Public Relations
The very first thing a journalist will see from your email is the subject line. As such, it is your chance to make a strong first impression and get your pitch approved. In fact, a survey from BuzzStream indicates that 85 per cent of publishers will open pitches just based on the subject line. To...
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Public Relations helps a business to expand its audience, reach new customers, and increase awareness of its brand identity. Communication is at the centre of PR, and every business needs to build trust with its audience. As consumers’ wants and needs continue to grow, pervasive PR is the hottest new trend. What is pervasive PR?...
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One of the newest trends in PR and media outreach is influencer marketing. If you’re scratching your head wondering what it is, you’re not alone! However, social media influencers can be the difference between reaching a broad audience or making no impact.  What do social media influencers do? Social media influencers are often people with...
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Media convergence is now. Even established brands like Singtel are struggling to find ways to position themselves in the transformed landscape better. As communications, computing, and content intertwine in the Internet Age, the world of marketing and PR has also been affected. Altimeter published a study, coining the term “converged media” to describe a media...
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As we enter 2020, the battle for gender equality in the workplace still needs to march on. The Economist’s 2019 Glass Ceiling Index (GCI) suggests that progress for women in the workplace has stalled. Unfortunately, this is in the backdrop of the #MeToo movement. The lack of female representation in top managerial positions still persists...
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This is the right time to revisit existing marketing and branding strategies and set new business goals as we prepare to enter a new year. In Southeast Asia markets that are saturated by competition, standing out is crucial to reach new milestones in 2020. Brand consistency is an often overlooked tool to help achieve long-term...
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The importance of PR resonates with the business community, and especially startups and SMEs that are starting out. A PR strategy is successful when it meets specific objectives– be it of lead generation, media impression or overall brand awareness.  That said, what does it take to build brand awareness? It all depends on which type...
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As 2019 draws to a close, it’s time to look ahead at next year’s trends. None of these are brand new, but in 2020 they’ll be more relevant than ever. Now is the best time to start looking ahead and planning for upcoming campaigns. Both technology and social attitudes play a big part in the...
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The internet has no shortage of articles critiquing millennials as the grim reapers of established brands and industries. Are these fair assumptions? Firstly, it’s important to remember that “millennials” are people born between the years 1981 and 1996. This puts them in an age range of 23 – 38 years old. Older than you expected?...
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Writing for a PR campaign is an art form, but a learnable one. As with any form of writing, you have to bear your audience in mind for PR campaigns as well. In the digital era, the way an audience reads and absorbs information has changed. There’s less emphasis on direct conversation. In the past,...
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