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Public Relations
Edward Bernays, one of the most prolific writers in the field of public relations, was a strong proponent of the notion that PR should be categorised as a Science.  The notion evoked a pandemonium of mixed responses, mainly by those who were of the belief that PR is an art form. This happened in the...
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2020, what a year it has turned out to be! We started the year full of optimism, hoping that the new decade would be better than the last one. Across industries, many were looking forward to new and exciting projects. Sports fans were gearing up for the respective annual and quadrennial tournaments. And, some lucky...
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A research feature done by the Ministry of Trade & Industry of Singapore reveals that though the impact of COVID-19 has been significant, there are bright spots in the economy with the rise in demand for online sales and services. However, how the economy performs in the remaining quarters of the year will largely depend...
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Nobody wakes up and decides to mess up but it happens.  Good crisis management is about handling your blunder the right way once the damage is done. Every day, businesses pummel in value over the way they manage crises or the lack of it. Especially in times of pandemic and political tension, brands run the...
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As PR professionals and marketers navigate the complex new paradigms of the new normal, and social interactions remain largely in the digital realm, social media platforms like Instagram become an inevitable destination for audiences.  Research conducted by Statista revealed that COVID-19 has had a direct impact on global social media consumption. Close to 50% of...
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As the internet diminishes distances virtually and brings us closer together, the human touch has ironically become somewhat of a scarcity. Telling a compelling story could help you, as a brand, fulfil the basic human need for interaction by communicating as more than just a faceless entity. Powerful storytelling is often easier said than done....
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Everyone’s on Facebook. With over 2.7 billion monthly active users as of 2020, Facebook has grown to represent the perfect marketplace for businesses to find a favourable audience for their brand. The social media giant has surely revolutionized the way that digital marketing is done, and will continue to do so. The constant changing algorithms...
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create-an-excellent-PR-pitch
The fine art of writing and pitching a story to impress upon another is often something that PR professionals spend years perfecting through research and relationship building. While there may not be any hard and fast rules that apply, there are some basic do’s and don’ts. This article oversees the techniques of writing a PR...
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This year has been quite a challenge and businesses are trying to survive amidst global lockdowns and economic slowdowns. Marketing strategies have to constantly evolve with the ever-evolving consumer behaviours and digital disruptions across all sectors. In the post-COVID-19 world, many companies are taking steps to recoup their losses, while some have ceased operations due...
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Over the last few years (pre-COVID-19) my podcast co-host and friend David Bobis floated around an idea of doing a web-series about business, marketing, startups, and things that we learned over the last decade and a bit. A lot of these conversations happened over quite a few drinks and while it was something we thought...
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