It can be incredibly intimidating to stay on top of your brand’s social media accounts. It is easy for something small to slip between the cracks. That is particularly true if you schedule different types of content on various accounts, all on different days. Using a social media management tool lets you stay organised and...Read More

This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their experience in the industry. As a serial intern at various digital marketing agencies, I joined SYNC just to try my hand at PR and score some industry experience before I graduate. Taking on internships in...Read More

Proper budgeting is crucial to the success of a startup, you don’t want to find out you are bled dry after a successful quarter, or you don’t want to end up with an irregular balance sheet every month. For startups, getting the word out is a priority, so spending on branding should always be budgeted....Read More

It is widely known that well-run PR campaigns are beneficial to a business. The first step to launching a successful campaign is understanding why you are doing this in order to get to the hows. So what exactly is the purpose of a PR campaign? What is a PR campaign?  The term PR is understood...Read More

Instagram recently added a new feature, Live Rooms, to the popular app that allows creators to host live streams with up to four other guests. This “Live” function on the app follows the booming popularity of Clubhouse, an exclusive invitation-only social networking app on iPhone that establishes a direct communication link through audio chat in...Read More

In this modern world, the closest you’d be able to get to reading people’s mind (realistically) is through social listening. Perhaps this trait might be one that can be rather questionable in your personal life, but the business benefits of being able able to listen to public opinion are innumerable. Doing this manually can sometimes...Read More

Over the years, Instagram marketing has gained immense popularity, and while there are many people and businesses jumping on the idea of marketing on Instagram, the standard of your content is the key factor that differentiates you from the rest. Instagram is a free, easy-to-use tool for growing your business, but only if you do...Read More

In the past, brands used to only engage in social listening as a response. However, in today’s world, where the consumer is largely opinionated, it’s crucial for businesses to constantly be on the lookout for social data. What Is Social Listening? Social listening is the process of monitoring and analysing what is being said about...Read More

LinkedIn has over 760 million members. For businesses, this means that your target audience is definitely using it. The platform hosts 55 million companies, which is no wonder why it makes the perfect business ecosystem to reach both B2B prospects and consumers through LinkedIn marketing. LinkedIn, like most communication mediums, exists in the digisphere for...Read More

The internet’s first personal data collectors were websites and applications. Now, consumer data is used to deliver targeted advertising and content, leading to higher returns. By tracking users’ activities online, marketers are able to analyse, enquire about and understand their audience. More recently, intelligent technology in physical products has allowed companies in many industries to collect...Read More