More often than not, organizations conflate publicity and PR. However, doing so can put companies at a disadvantage. In reality, publicity is just one aspect of PR. Publicity isn’t necessarily a bad thing, but it’s part of a bigger picture.   What is the difference between PR and publicity? Publicity is about media presence. At its...Read More

So, you’ve created a startup. That’s great, but without the proper brand recognition and publicity, you’re unlikely to capture a reporter’s attention. That’s why it’s vital to build your startup’s reputation, make contacts, and spread the word. How can you do that? Most entrepreneurs understand the value of media coverage, but often lack that little...Read More