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Startup
The internet has no shortage of articles critiquing millennials as the grim reapers of established brands and industries. Are these fair assumptions? Firstly, it’s important to remember that “millennials” are people born between the years 1981 and 1996. This puts them in an age range of 23 – 38 years old. Older than you expected?...
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Generation Z is often referred to as the first generation of truly digital natives. While Millennials have spent most of their adult lives immersed in technology, we have memories of the world before broadband internet and smartphones. Generation Z knows of no other world than what we see right now. So how do we classify...
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One request we get quite often from our startup clients is to help them ideate and create the best startup pitch deck in the world. They want the deck to tell everyone who sees it exactly why and what they should be investing in their startup.  Here’s the harsh reality though, creating a good pitch...
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There are content resources for everything- from design to blogging, and in this article, we cover some of our top picks that would be useful to startups.
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As a business owner, it doesn’t get much more exciting than launching your brand new website. Well, maybe that’s just us. After months of planning and development, you can finally see the new online face of your business. Even better, you get to share it with your potential customers.   However, web designers’ job scope can...
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I recently spoke to a Malaysian CEO with over 20 years of experience in technology and running multinational brands. We spoke in length about public relations and he felt that it was not a smart decision at the moment, since his new startup was only 18 months old. Despite assurances from me and positive feedback...
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In the last decade and more doing PR for companies in Singapore and the rest of Southeast Asia, one of the biggest takeaways has been that if used correctly, PR is the most effective growth tool available to any brand. Since my early days putting in the hours at the large agencies to my forays...
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When most business owners start developing their brand, their first instinct is to create a perfect website. While a professional website is a great asset, it’s not necessarily the best tool for brand-building. For starters, anyone can commission a website and include whatever content they want on it. These days, the majority of consumers associate...
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Competition in the digital world is cutthroat. Data says that many startups fail to achieve success, in fact, 90% of them. Singapore alone has several examples- Honestbee and oBike to name a few. However, this is not limited to the region and is happening everywhere- from now-defunct America’s health tech startup Theranos to China’s Mobike....
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Traditionally, we characterise hard-selling as an overtly direct sales approach.  Honed for decades, this method can include cold-calling, aggressive advertising, and attempts to play on a consumer’s fears.  For example, a salesperson might try and convince a customer that a particular model is limited. If they wait, they could miss out or end up paying...
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March 2024
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