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By

Dorcas Lee
This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their experience in the industry. Ask anyone in the PR industry and they’ll tell you that the path to good publicity is often paved with obstacles. For businesses, it can be quite a challenge when it...
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Instagram recently added a new feature, Live Rooms, to the popular app that allows creators to host live streams with up to four other guests. This “Live” function on the app follows the booming popularity of Clubhouse, an exclusive invitation-only social networking app on iPhone that establishes a direct communication link through audio chat in...
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An increasingly content-polluted marketing environment paired with a murky distinction between authenticity and puffery can make it hard for brands to really resonate with their audience. This is where developing a brand point of view brings something to the table.   What is a brand point of view?   A brand is created with itself in mind;...
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In the condensed metropolitan city that is Singapore, it isn’t hard to dream big. As an entrepreneur you could probably find a new market to target around every corner. For a couple of years, social media marketing has been a game changer for many startups in Singapore. Paired with the right digital tools, the Lion...
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One of the priorities of startups is to get the word out about your product or service. As a relatively new entrant to the market, they lack the same brand visibility and top-of-mind recall as most established brands tend to have. Therefore, when it comes to cost effective promotion, earned media is a given –...
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Optimised content is the backbone of every SEO strategy. You might already be pushing fresh ideas every week, but it just seems like you could do more, you know? Updating existing content is one of the strategies that people often overlook when it comes to SEO. On one hand, you have had past content that...
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In the age of search engines, it’s safe to say that without some sort of online presence, businesses stand to lose out. Did you know that 49% of users use Google to discover a new product or service?  We all know a thing or two about Search Engine Optimization or SEO for short. More commonly,...
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Nobody wakes up and decides to mess up but it happens.  Good crisis management is about handling your blunder the right way once the damage is done. Every day, businesses pummel in value over the way they manage crises or the lack of it. Especially in times of pandemic and political tension, brands run the...
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As the internet diminishes distances virtually and brings us closer together, the human touch has ironically become somewhat of a scarcity. Telling a compelling story could help you, as a brand, fulfil the basic human need for interaction by communicating as more than just a faceless entity. Powerful storytelling is often easier said than done....
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Everyone’s on Facebook. With over 2.7 billion monthly active users as of 2020, Facebook has grown to represent the perfect marketplace for businesses to find a favourable audience for their brand. The social media giant has surely revolutionized the way that digital marketing is done, and will continue to do so. The constant changing algorithms...
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