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Terng Shing Chen
At SYNC, we develop a lot of content for brands and ourselves on a wide range of topics. From content marketing articles to discussions on mental health, human resources and deep-tech – we do it all. Most of these articles require amazing images for visual aid. One of the key aspects of developing engaging content is...
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After multiple requests from our clients and network, we have decided to share (some of) our internal guide on how to create amazing pitch decks for startups looking for investors.  Let’s just be honest for a minute. Founders tend to understand their product and service, but often lack the fundamental concept that almost no one...
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Over the last few years (pre-COVID-19) my podcast co-host and friend David Bobis floated around an idea of doing a web-series about business, marketing, startups, and things that we learned over the last decade and a bit. A lot of these conversations happened over quite a few drinks and while it was something we thought...
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When evaluating the time-sensitivity of the content that you create, there are two major categories. Content will either be topical or evergreen. You should always include both categories in your marketing strategy, as each has its ideal purpose. At the most basic level, evergreen content is relevant for a long time while topical content has...
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When I first decided to start my own business – a PR agency – I envisioned a sleek office decorated in steam-punk fashion with a huge reception to give people a sense of wonder whenever they came over for a meeting. I worked out the budget and put together a hiring plan that included a...
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Generation Z is often referred to as the first generation of truly digital natives. While Millennials have spent most of their adult lives immersed in technology, we have memories of the world before broadband internet and smartphones. Generation Z knows of no other world than what we see right now. So how do we classify...
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One request we get quite often from our startup clients is to help them ideate and create the best startup pitch deck in the world. They want the deck to tell everyone who sees it exactly why and what they should be investing in their startup.  Here’s the harsh reality though, creating a good pitch...
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I recently spoke to a Malaysian CEO with over 20 years of experience in technology and running multinational brands. We spoke in length about public relations and he felt that it was not a smart decision at the moment, since his new startup was only 18 months old. Despite assurances from me and positive feedback...
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In the last decade and more doing PR for companies in Singapore and the rest of Southeast Asia, one of the biggest takeaways has been that if used correctly, PR is the most effective growth tool available to any brand. Since my early days putting in the hours at the large agencies to my forays...
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You most likely heard about domain authority (DA) and you may even know how to measure it and what it means for your business. However, have you ever thought what actually is a good DA for your website? Is it 40? Or maybe your 25 DA website is actually pretty good in the grand scheme...
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