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Terng Shing Chen
We all know that content marketing is one of the single best investments a brand can make to increase their ROI — but maybe others, like your boss, still need convincing. So, in this article, we answer the question: “What is content marketing?” Businesses and your customers are looking for numbers, hard data, and dollar...
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Have you ever wondered what is PR? You’re not alone, because while most people think they know what it is, the reality is that we have no clue. In this article, we try to dispel a few myths and also put down what is public relations in plain and simple language. Public relations specialists work...
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What makes a story newsworthy - banner
One of the most difficult things to do is create newsworthy content that is relevant to your brand. But, what makes a story newsworthy? Despite its importance, it can be really challenging for brands to come up with newsworthy content that’s relevant to your company, the media and your customers. This isn’t a simple task,...
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As the term media relations suggests, a huge part of public relations focuses on building a good rapport with the media. Especially for startups and small businesses, this is a crucial step as the media may not be familiar with you yet. While it’s not totally impossible to compete with the PR department of the...
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Lifestyle PR in Singapore and Malaysia has changed in the last few years as brands have primarily shifted online - spurred by the pandemic and other factors.
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At SYNC, we help our customers grow and a lot of work is in assisting build their inbound marketing strategies and campaigns to attract clients to the brand
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A brand story is a great way to engage and educate your customers about your value as a brand. Here's our take on building a great brand story.
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Doing blockchain PR or cyrpto PR in Singapore is essential to build your brand awareness in a market which restricts advertising your ability to advertise.
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SYNC PR has now built a company of over 20 staff with four teams in Singapore, Malaysia, Indonesia and IndiaThe company is focused on key markets like Malaysia, where they foresee strong growth in 2022 helped by the continued investment into the industryTheir client portfolio crossed over 250 startups and businesses in the last four...
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2021 was a transformational year for many of us and for SYNC, it was a year of change. We take a look back as well as peak into the future of the company.
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