Traditionally, we characterise hard-selling as an overtly direct sales approach. Honed for decades, this method can include cold-calling, aggressive advertising, and attempts to play on a consumer’s fears. For example, a salesperson might try and convince a customer that a particular model is limited. If they wait, they could miss out or end up paying...Read More
Remote working has gained a lot of popularity and is fast becoming a way to attract talent to successful companies. Employees who are able to work remotely report being happier and more productive compared to their office-based counterparts. For organizations with a remote team, it also has the added benefit of being extremely cost-effective and can...Read More
This is my first intern experience as well as the first time working remotely, the learning curve is bound to be steep. I have had to learn the job and also adapt to a completely new way of approaching work. I have to be a “self-motivated expert” to be able to work remotely. It is...Read More
The primary objective of public relations is to increase awareness of a company, brand, or product. PR generates “buzz” and builds a brand’s image. Today, more than ever, consumers look past the product and pay attention to a company’s social actions. A company’s overall image influences purchasing decisions. PR is both active and reactive. While it is often used to...Read More
I finally had some time to watch Black Mirror and I watched the episode, ‘Smithereens’ in Season 5 and there was this one segment that had me, as someone in PR and brand communications, laughing a little too hard. Source: Black Mirror / Netflix The wonderful Andrew Scott plays Chris, a man who blames himself...Read More
At the 2nd Conference on Entrepreneurial Cognition at the Ivey Business School in the Canadian fall of 2005, researchers and scholars gathered together and proffered the one integrated question that exists as an entry point for all other research in the field: How do entrepreneurs think? This question is deceptively simple. It is a beginning...Read More
I am going to make an assumption that everyone reading this has heard of content marketing and why they should use it. If not, well then maybe you should consider giving this a read first. Every brand is getting into it and investing quite a lot. Just look at Grab and their push into customised content. However,...Read More
It is a common misconception that you cannot quantitatively measure public relations or PR success other than counting the number of articles that mention your brand. Companies often have trouble relating PR success to business success, because how do you attribute your revenue to media coverage? I’ve personally spoken to over 200 CEOs or marketing...Read More
We’re living in the age of technological breakthroughs and in some cases, disruption, but by and large there hasn’t been significant disruption in the last few years for the marketing and PR industry. They may not even know what marketing technology is? Or at least, that’s what people think. Marketing impacts our daily lives whether...Read More
When startups scale their business, it is essential to make sure your employees join you on that journey, rather than leave them behind. Beyond memos and slack messages, most communication depends on what your employees hear and observe. I have spent the last six years working with startups to help them with their communication strategy...Read More
