Incorporating a hint of kindness into your social media campaign can make a significant difference. Most people have known for years that when you align yourself with a good cause, you will notice a boost in positive engagement. Purpose-driven campaigns now appeal to the emotions of consumers even more, thanks largely to the impact of...Read More

This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their experience in the industry Often when I tell people I work in “PR,” they give me a blank stare and I know exactly what they’re thinking: what the heck does that mean? I don’t blame...Read More

This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their experience in the industry. As a serial intern at various digital marketing agencies, I joined SYNC just to try my hand at PR and score some industry experience before I graduate. Taking on internships in...Read More

Proper budgeting is crucial to the success of a startup, you don’t want to find out you are bled dry after a successful quarter, or you don’t want to end up with an irregular balance sheet every month. For startups, getting the word out is a priority, so spending on branding should always be budgeted....Read More

It is widely known that well-run PR campaigns are beneficial to a business. The first step to launching a successful campaign is understanding why you are doing this in order to get to the hows. So what exactly is the purpose of a PR campaign? What is a PR campaign?  The term PR is understood...Read More

This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their experience in the industry. Ask anyone in the PR industry and they’ll tell you that the path to good publicity is often paved with obstacles. For businesses, it can be quite a challenge when it...Read More

Instagram recently added a new feature, Live Rooms, to the popular app that allows creators to host live streams with up to four other guests. This “Live” function on the app follows the booming popularity of Clubhouse, an exclusive invitation-only social networking app on iPhone that establishes a direct communication link through audio chat in...Read More

In this modern world, the closest you’d be able to get to reading people’s mind (realistically) is through social listening. Perhaps this trait might be one that can be rather questionable in your personal life, but the business benefits of being able able to listen to public opinion are innumerable. Doing this manually can sometimes...Read More

In the past, brands used to only engage in social listening as a response. However, in today’s world, where the consumer is largely opinionated, it’s crucial for businesses to constantly be on the lookout for social data. What Is Social Listening? Social listening is the process of monitoring and analysing what is being said about...Read More

This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their experience in the industry. The advent of social media has made it hard to keep up.  I don’t just mean this in the context of our personal lives, but also in our work as PR...Read More