This was supposed to be a post about PR trends in Southeast Asia and why they should matter to you. However, though you might not know it, public relations, as an industry, is going through an upheaval. While it may not seem drastic to people outside the industry, take it from us, it’s causing all...Read More

With inbound lead generation, building the right amount of high quality leads is crucial. We explore how PR or public relations helps you do that.Read More

Yes, we’re guilty. Guilty of using words like ‘new normal’ to describe the current situation or still describing everything as ‘disruptive’ and ‘innovative’. Now, while there’s nothing wrong with those words in general, how we use them makes them the most overused words in PR in Singapore. I specifically call out Singapore, because the most...Read More

Incorporating a hint of kindness into your social media campaign can make a significant difference. Most people have known for years that when you align yourself with a good cause, you will notice a boost in positive engagement. Purpose-driven campaigns now appeal to the emotions of consumers even more, thanks largely to the impact of...Read More

This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their experience in the industry Often when I tell people I work in “PR,” they give me a blank stare and I know exactly what they’re thinking: what the heck does that mean? I don’t blame...Read More

This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their experience in the industry. As a serial intern at various digital marketing agencies, I joined SYNC just to try my hand at PR and score some industry experience before I graduate. Taking on internships in...Read More

Proper budgeting is crucial to the success of a startup, you don’t want to find out you are bled dry after a successful quarter, or you don’t want to end up with an irregular balance sheet every month. For startups, getting the word out is a priority, so spending on branding should always be budgeted....Read More

It is widely known that well-run PR campaigns are beneficial to a business. The first step to launching a successful campaign is understanding why you are doing this in order to get to the hows. So what exactly is the purpose of a PR campaign? What is a PR campaign?  The term PR is understood...Read More

This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their experience in the industry. Ask anyone in the PR industry and they’ll tell you that the path to good publicity is often paved with obstacles. For businesses, it can be quite a challenge when it...Read More

Instagram recently added a new feature, Live Rooms, to the popular app that allows creators to host live streams with up to four other guests. This “Live” function on the app follows the booming popularity of Clubhouse, an exclusive invitation-only social networking app on iPhone that establishes a direct communication link through audio chat in...Read More