More often than not, organizations conflate publicity and PR. However, doing so can put companies at a disadvantage. In reality, publicity is just one aspect of PR. Publicity isn’t necessarily a bad thing, but it’s part of a bigger picture. What is the difference between PR and publicity? Publicity is about media presence. At its...Read More
Today, more businesses realise the importance of PR to develop their image and brand potential. Even without a PR professional, you’ll find plenty of tips online to get started. However, while proactive advice is great, you should also be aware of the most common pitfalls. Below, we’ve covered the most common PR mistakes companies make...Read More
I recently spoke to a Malaysian CEO with over 20 years of experience in technology and running multinational brands. We spoke in length about public relations and he felt that it was not a smart decision at the moment, since his new startup was only 18 months old. Despite assurances from me and positive feedback...Read More
In the last decade and more doing PR for companies in Singapore and the rest of Southeast Asia, one of the biggest takeaways has been that if used correctly, PR is the most effective growth tool available to any brand. Since my early days putting in the hours at the large agencies to my forays...Read More
Even if you’re not familiar with the term “call-to-action” – or CTA – you’ve probably seen one today. In fact, you’ve possibly engaged with one this week. In the simplest terms, a CTA is a snippet of content that asks its audience to do something. In a marketing context, a CTA is used to convert...Read More
It’s no secret that the majority of modern consumers rely heavily on review to make purchasing decisions. Recent studies show that more than 90% of people read reviews before buying. Around 84% even trust reviews as much as they would a personal recommendation from a close friend. Every company loves receiving positive feedback, but many underestimate...Read More
The need for businesses to develop a first-rate customer experience is now more vital than ever. An increasingly competitive business landscape means organizations must keep consumers happy or risk competitors gaining an edge. The various interactions between a company and a customer are what defines the customer experience. According to a survey by Gartner, 81%...Read More
Ethical considerations are nothing new. They have been a stalwart of the industry since their inception in the 1950s. However, the growing influence of the internet and social media has had a significant impact on ethics. This is leading to more significant repercussions for companies who flout ethical considerations. The Journal of Finance found that...Read More
Most people have heard of a press release, and probably read more than a few. In its purest form, a press release is a written communication from a company or organisation. They provide specific and concise information about a product, event, or circumstance relevant to the company. From a PR perspective, press releases are an...Read More
When most business owners start developing their brand, their first instinct is to create a perfect website. While a professional website is a great asset, it’s not necessarily the best tool for brand-building. For starters, anyone can commission a website and include whatever content they want on it. These days, the majority of consumers associate...Read More
