It is widely known that well-run PR campaigns are beneficial to a business. The first step to launching a successful campaign is understanding why you are doing this in order to get to the hows. So what exactly is the purpose of a PR campaign? What is a PR campaign?  The term PR is understood...Read More

This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their experience in the industry. Ask anyone in the PR industry and they’ll tell you that the path to good publicity is often paved with obstacles. For businesses, it can be quite a challenge when it...Read More

Instagram recently added a new feature, Live Rooms, to the popular app that allows creators to host live streams with up to four other guests. This “Live” function on the app follows the booming popularity of Clubhouse, an exclusive invitation-only social networking app on iPhone that establishes a direct communication link through audio chat in...Read More

In this modern world, the closest you’d be able to get to reading people’s mind (realistically) is through social listening. Perhaps this trait might be one that can be rather questionable in your personal life, but the business benefits of being able able to listen to public opinion are innumerable. Doing this manually can sometimes...Read More

In the past, brands used to only engage in social listening as a response. However, in today’s world, where the consumer is largely opinionated, it’s crucial for businesses to constantly be on the lookout for social data. What Is Social Listening? Social listening is the process of monitoring and analysing what is being said about...Read More

This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their experience in the industry. The advent of social media has made it hard to keep up.  I don’t just mean this in the context of our personal lives, but also in our work as PR...Read More

LinkedIn has over 760 million members. For businesses, this means that your target audience is definitely using it. The platform hosts 55 million companies, which is no wonder why it makes the perfect business ecosystem to reach both B2B prospects and consumers through LinkedIn marketing. LinkedIn, like most communication mediums, exists in the digisphere for...Read More

An increasingly content-polluted marketing environment paired with a murky distinction between authenticity and puffery can make it hard for brands to really resonate with their audience. This is where developing a brand point of view brings something to the table.   What is a brand point of view?   A brand is created with itself in mind;...Read More

Media coverage plays a quintessential role in public relations (PR).  It not only enables you to heighten your brand awareness, but also your credibility. The very first step to getting media coverage for your business is to decide who your target audience is and which media type you should use to reach them. Amongst the...Read More

One of the priorities of startups is to get the word out about your product or service. As a relatively new entrant to the market, they lack the same brand visibility and top-of-mind recall as most established brands tend to have. Therefore, when it comes to cost-effective promotion, earned media is a given – PR...Read More