As a business owner, it doesn’t get much more exciting than launching your brand new website. Well, maybe that’s just us. After months of planning and development, you can finally see the new online face of your business. Even better, you get to share it with your potential customers. However, web designers’ job scope can...Read More
Companies blog for several different reasons. Some post informative content to demonstrate their expertise while others write blogs for engaging audiences and creating awareness around their brand. Successful businesses will have a strategy that incorporates a mix of content. Regardless of why you’re creating content, every blog needs to captivate its readers. From affiliate marketing...Read More
In the year 1996, Bill Gates stated: “Content is King.” Such was the title of the essay he published on Microsoft’s website at the time. The digital marketing industry swears by this mantra. Admittedly, it’s current usage is not directly related to Gates’ original point. In today’s digital era, it relates to how important relevant content...Read More
We are living in an era where content is indeed a king. The internet has opened up unprecedented avenues for brands. Online content helps them share their stories and reach out to audiences. Good and original content that has relevant information and carries a cohesive message is an excellent way to connect with existing customers....Read More
The purchasing preferences of consumers can change frequently. However, their buying behaviour is generally more resistant to change. It takes something significant to create this kind of a mental shift. When consumers’ instincts are transformed, buying behaviour changes, which means they’ve evolved on a subconscious level. Havard professor, Gerald Zaltman, believes that over 95% of purchasing decisions...Read More
Content marketing is a fantastic tool for companies to engage with current and potential customers. It allows for brands to control their message and can have a profound effect on sales if a piece of content goes viral. Well-written content should be at the heart of any marketing strategy. However, over two-thirds of businesses don’t currently have...Read More
Over the past two decades, the internet has given customers more information and awareness than ever before. Marketing strategy has adapted dramatically to cater to this paradigm shift. However, despite early fears of the empowered consumer, smart marketers have learned how to use this change to their advantage. Digital Marketing Guru Jay Baer has been at the...Read More
In the first post of this series, we established why and how social media marketing can help SMEs and startups scale their business. We discussed the nuances of getting it right and also busted some myths about social media marketing. In this post, let us explore some tips about how to engage people on social...Read More
In this day and age of cutthroat competition, new startups are being launched and funded almost on an everyday basis. It has become crucial to keep up with disruptive marketing trends to sustain in the market. SMEs and startups cannot afford to lose numbers and need all the traction to take off and sustain, and...Read More
You most likely heard about domain authority (DA) and you may even know how to measure it and what it means for your business. However, have you ever thought about what actually is a good DA for your website? Is it 40? Or maybe your 25 DA website is actually pretty good in the grand...Read More
