In the first post of this series, we established why and how social media marketing can help SMEs and startups scale their business. We discussed the nuances of getting it right and also busted some myths about social media marketing. In this post, let us explore some tips about how to engage people on social...Read More

In this day and age of cutthroat competition, new startups are being launched and funded almost on an everyday basis. It has become crucial to keep up with disruptive marketing trends to sustain in the market. SMEs and startups cannot afford to lose numbers and need all the traction to take off and sustain, and...Read More

You most likely heard about domain authority (DA) and you may even know how to measure it and what it means for your business. However, have you ever thought about what actually is a good DA for your website? Is it 40? Or maybe your 25 DA website is actually pretty good in the grand...Read More

We are living in the era of the Industrial Revolution 4.0 where technological advancements have led to disruptive trends in almost all industries, including marketing. Companies- both big and small- are reinventing their strategies to get ahead in the marketing game. Using social media to reach out to a broader audience While social media may...Read More

In the era of “fake news” and “click-bait” articles, creating great content remains one of the most effective ways to engage and interact with a customer base. Much like a battle-hardened ally, quality content – despite a few scratches and scars –  is here to stay. It has been around for well over a 100...Read More

Going viral is a term reserved for content that is shared rapidly online over a short period. Typically, a video must get over 5 million hits in less than a week to be considered to have gone viral. It is all the rage with content creators and marketers because of the enormous impact it can...Read More

I am going to make an assumption that everyone reading this has heard of content marketing and why they should use it. If not, well then maybe you should consider giving this a read first. Every brand is getting into it and investing quite a lot. Just look at Grab and their push into customised content. However,...Read More

We’re living in the age of technological breakthroughs and in some cases, disruption, but by and large there hasn’t been significant disruption in the last few years for the marketing and PR industry. They may not even know what marketing technology is? Or at least, that’s what people think. Marketing impacts our daily lives whether...Read More

Last night, I went to watch a local theatre production and I happened to be introduced to someone from the tech industry who attended the same show as well. He worked in a robotics start-up in the USA and told me how he wished he and his start-up colleagues were like the actors on stage....Read More

How many times have you read and heard the phrase “Content is king”? This statement could not be truer especially in the digital age. One of the most efficient stems of marketing since the evolution of new media is Content Writing. It is also an extremely popular career choice among millennials, and rightly so. After...Read More