llaollao Malaysia, the leading Spanish natural yoghurt brand in Europe and Asia, is thrilled to announce that it has been granted the Halal certificationRead More

The foundation of effective communication is key messages. In business, these cut through the noise and grab the attention of your target audiences, whether you’re giving a speech, making a pitch, or developing marketing content. You can connect with your target audience, hold their attention, and motivate them to action by using key messages. But...Read More

Artificial intelligence (AI) technologies have come a long way in a short amount of time. These technologies were traditionally limited to tasks that were clearly laid out with guidelines. However, they are now capable of carrying out creative tasks like writing. As AI becomes more sophisticated, it is increasingly being used to assist writers with...Read More

We all know that content marketing is one of the single best investments a brand can make to increase their ROI — but maybe others, like your boss, still need convincing. So, in this article, we answer the question: “What is content marketing?” Businesses and your customers are looking for numbers, hard data, and dollar...Read More

Have you ever wondered what is PR? You’re not alone, because while most people think they know what it is, the reality is that we have no clue. In this article, we try to dispel a few myths and also put down what is public relations in plain and simple language. Public relations specialists work...Read More

One of the most difficult things to do is create newsworthy content that is relevant to your brand. But, what makes a story newsworthy? Despite its importance, it can be really challenging for brands to come up with newsworthy content that’s relevant to your company, the media and your customers. This isn’t a simple task,...Read More

As the term media relations suggests, a huge part of public relations focuses on building a good rapport with the media. Especially for startups and small businesses, this is a crucial step as the media may not be familiar with you yet. While it’s not totally impossible to compete with the PR department of the...Read More

Lifestyle PR in Singapore and Malaysia has changed in the last few years as brands have primarily shifted online - spurred by the pandemic and other factors.Read More

At SYNC, we help our customers grow and a lot of work is in assisting build their inbound marketing strategies and campaigns to attract clients to the brandRead More

A brand story is a great way to engage and educate your customers about your value as a brand. Here's our take on building a great brand story.Read More