In the last decade and more doing PR for companies in Singapore and the rest of Southeast Asia, one of the biggest takeaways has been that if used correctly, PR is the most effective growth tool available to any brand. Since my early days putting in the hours at the large agencies to my forays...Read More
You most likely heard about domain authority (DA) and you may even know how to measure it and what it means for your business. However, have you ever thought about what actually is a good DA for your website? Is it 40? Or maybe your 25 DA website is actually pretty good in the grand...Read More
I am going to make an assumption that everyone reading this has heard of content marketing and why they should use it. If not, well then maybe you should consider giving this a read first. Every brand is getting into it and investing quite a lot. Just look at Grab and their push into customised content. However,...Read More
It is a common misconception that you cannot quantitatively measure public relations or PR success other than counting the number of articles that mention your brand. Companies often have trouble relating PR success to business success, because how do you attribute your revenue to media coverage? I’ve personally spoken to over 200 CEOs or marketing...Read More
We’re living in the age of technological breakthroughs and in some cases, disruption, but by and large there hasn’t been significant disruption in the last few years for the marketing and PR industry. They may not even know what marketing technology is? Or at least, that’s what people think. Marketing impacts our daily lives whether...Read More
Public relations has been evolving significantly in the last decade as the growth of digital and the slowdown of traditional media has changed how brands benefit from PR. We look at PR trends that will shape 2019 and beyond. PR Trend 1: PR and content marketing are interconnected PR and content marketing have had similar,...Read More
Who’s got time to write a blog post, especially when you’re a busy entrepreneur? You do actually, so take 30 minutes out of your day at least twice a week to pen down your thoughts. This isn’t a joke or a scam, because it really is possible to draft a blog in about 30 minutes...Read More
When startups scale their business, it is essential to make sure your employees join you on that journey, rather than leave them behind. Beyond memos and slack messages, most communication depends on what your employees hear and observe. I have spent the last six years working with startups to help them with their communication strategy...Read More
A common mistake most startups make is looking at PR as a necessary evil rather than a genuinely effective business growth tool. Working in PR for over a decade has thought me a couple of things or two about helping businesses scale, but showcasing that value to entrepreneurs is a bit of a challenge. You...Read More
Before we get into the article about reaching Generation Z, let’s first figure out what that generation is all about. According to Tech Target, here’s what it all means: Generation Z is the demographic cohort following Generation Y, also known as the Millennials or the Millennial Generation; other names suggested for the cohort include iGeneration (iGen),...Read More
