Edward Bernays, one of the most prolific writers in the field of public relations, was a strong proponent of the notion that PR should be categorised as a Science. The notion evoked a pandemonium of mixed responses, mainly by those who were of the belief that PR is an art form. This happened in the...Read More
The fine art of writing and pitching a story to impress upon another is often something that PR professionals spend years perfecting through research and relationship building. While there may not be any hard and fast rules, there are some basic do’s and don’ts of writing a media pitch. This article oversees the techniques of...Read More
The importance of PR resonates with the business community, and especially startups and SMEs that are starting out. A PR strategy is successful when it meets specific objectives– be it of lead generation, media impression or overall brand awareness. That said, what does it take to build brand awareness? It all depends on which type...Read More
The internet has no shortage of articles critiquing millennials as the grim reapers of established brands and industries. Are these fair assumptions? Firstly, it’s important to remember that “millennials” are people born between the years 1981 and 1996. This puts them in an age range of 23 – 38 years old. Older than you expected?...Read More
Today, effective PR is critical to a company’s success. It doesn’t just establish your reputation but also builds consumer trust. Unfortunately, many small businesses assume PR is only for large corporations. But, nothing could be further from the truth. PR plays an important role in the growth and success of all organisations. Most startups set...Read More
How important is a headline? According to David Ogilvy, the father of advertising, the answer is: very. In fact, he was quoted as saying: “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” While the figures...Read More
I recently spoke to a Malaysian CEO with over 20 years of experience in technology and running multinational brands. We spoke in length about public relations and he felt that it was not a smart decision at the moment, since his new startup was only 18 months old. Despite assurances from me and positive feedback...Read More
Even if you’re not familiar with the term “call-to-action” – or CTA – you’ve probably seen one today. In fact, you’ve possibly engaged with one this week. In the simplest terms, a CTA is a snippet of content that asks its audience to do something. In a marketing context, a CTA is used to convert...Read More
In the year 1996, Bill Gates stated: “Content is King.” Such was the title of the essay he published on Microsoft’s website at the time. The digital marketing industry swears by this mantra. Admittedly, it’s current usage is not directly related to Gates’ original point. In today’s digital era, it relates to how important relevant content...Read More
The need for businesses to develop a first-rate customer experience is now more vital than ever. An increasingly competitive business landscape means organizations must keep consumers happy or risk competitors gaining an edge. The various interactions between a company and a customer are what defines the customer experience. According to a survey by Gartner, 81%...Read More
