In this article, we explore how a well-executed PR strategy can generate media coverage, increase brand visibility, attract customers and drive business growth.Read More
Have you ever wondered what is PR? You’re not alone, because while most people think they know what it is, the reality is that we have no clue. In this article, we try to dispel a few myths and also put down what is public relations in plain and simple language. Public relations specialists work...Read More
The fine art of writing and pitching a story to impress upon another is often something that PR professionals spend years perfecting through research and relationship building. While there may not be any hard and fast rules that apply, there are some basic do’s and don’ts. This article oversees the techniques of writing a PR...Read More
As the term media relations suggests, a huge part of public relations focuses on building a good rapport with the media. Especially for startups and small businesses, this is a crucial step as the media may not be familiar with you yet. While it’s not totally impossible to compete with the PR department of the...Read More
This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their experience in the industry Often when I tell people I work in “PR,” they give me a blank stare and I know exactly what they’re thinking: what the heck does that mean? I don’t blame...Read More
Edward Bernays, one of the most prolific writers in the field of public relations, was a strong proponent of the notion that PR should be categorised as a Science. The notion evoked a pandemonium of mixed responses, mainly by those who were of the belief that PR is an art form. This happened in the...Read More
The fine art of writing and pitching a story to impress upon another is often something that PR professionals spend years perfecting through research and relationship building. While there may not be any hard and fast rules, there are some basic do’s and don’ts of writing a media pitch. This article oversees the techniques of...Read More
The importance of PR resonates with the business community, and especially startups and SMEs that are starting out. A PR strategy is successful when it meets specific objectives– be it of lead generation, media impression or overall brand awareness. That said, what does it take to build brand awareness? It all depends on which type...Read More
The internet has no shortage of articles critiquing millennials as the grim reapers of established brands and industries. Are these fair assumptions? Firstly, it’s important to remember that “millennials” are people born between the years 1981 and 1996. This puts them in an age range of 23 – 38 years old. Older than you expected?...Read More
