We are living in the era of the Industrial Revolution 4.0 where technological advancements have led to disruptive trends in almost all industries, including marketing. Companies- both big and small- are reinventing their strategies to get ahead in the marketing game. Using social media to reach out to a broader audience While social media may...Read More
In the era of “fake news” and “click-bait” articles, creating great content remains one of the most effective ways to engage and interact with a customer base. Much like a battle-hardened ally, quality content – despite a few scratches and scars – is here to stay. It has been around for well over a 100...Read More
Going viral is a term reserved for content that is shared rapidly online over a short period. Typically, a video must get over 5 million hits in less than a week to be considered to have gone viral. It is all the rage with content creators and marketers because of the enormous impact it can...Read More
I am going to make an assumption that everyone reading this has heard of content marketing and why they should use it. If not, well then maybe you should consider giving this a read first. Every brand is getting into it and investing quite a lot. Just look at Grab and their push into customised content. However,...Read More
We’re living in the age of technological breakthroughs and in some cases, disruption, but by and large there hasn’t been significant disruption in the last few years for the marketing and PR industry. They may not even know what marketing technology is? Or at least, that’s what people think. Marketing impacts our daily lives whether...Read More
Last night, I went to watch a local theatre production and I happened to be introduced to someone from the tech industry who attended the same show as well. He worked in a robotics start-up in the USA and told me how he wished he and his start-up colleagues were like the actors on stage....Read More
How many times have you read and heard the phrase “Content is king”? This statement could not be truer especially in the digital age. One of the most efficient stems of marketing since the evolution of new media is Content Writing. It is also an extremely popular career choice among millennials, and rightly so. After...Read More
Who’s got time to write a blog post, especially when you’re a busy entrepreneur? You do actually, so take 30 minutes out of your day at least twice a week to pen down your thoughts. This isn’t a joke or a scam, because it really is possible to draft a blog in about 30 minutes...Read More
Search Engine Optimisation (SEO) is the process of improving a website so it is seen by its target audience when they’re looking for something specific online. But SEO is a complex beast. There are a number of different elements to it. Each one requires attention, but by approaching the different aspects with the right tactics,...Read More
Contrary to the current climate, facts do matter, but getting people to remember them is a struggle given all the information that we are exposed to on the daily. Incorporating them within a story helps make your brand much more memorable and easily digestible for your target audience. That’s why big brands spend millions focusing...Read More
