Is it worth looking into AI video content for startups and SMEs in Singapore, Malaysia and beyond? The short answer is- if you want to grow your business, then yes. Artificial intelligence (AI) has been around for the last two decades. However, it has advanced remarkably in the past few years, particularly in media like...Read More
Should PR professionals care about social media tools? The short answer is yes! Public relations professionals are multitaskers, storytellers, and media gurus. Behind every successful and effective PR professional is an array of tools designed to simplify their work. When we say “PR tool,” we mean any program, technology, or app PR professionals can use...Read More
Leading agent management platform, Ejen2u International Sdn Bhd which provides solutions that complete all levels of needs for entrepreneurs, today announced that it secured RM7 million in capital from renowned venture capital firms Gobi Partners and Artem Ventures as investors. The investment, made possible through the Khazanah Nasional Bhd (Khazanah)-backed Gobi Dana Impak Ventures (GDIV)...Read More
How to use LinkedIn for leads? Lead generation can undoubtedly be highly beneficial to organisations of all sizes. To have paying clients, you must generate a steady stream of leads. However, generating leads is more complex than one may imagine. In truth, it takes a great deal of skill and a lot of time. But...Read More
WORQ, Malaysia’s leading coworking and flexible space provider, announces that it has successfully completed its latest fundraising round, backed by 14 follow-on investors, signifying a strong vote of confidence in the firm’s performance. Global asset management firm, Phillip Capital, helms this round with its largest placement to-date and its third consecutive investment into WORQ. Amidst...Read More
Before we explore the role of CSR in PR, let us understand what corporate social responsibility or CSR actually means. It is a wide term that can manifest itself in various ways depending on the business and industry. In general, CSR is a form of self-regulation done by businesses with the purpose of social accountability...Read More
Before we examine if outsourcing PR is worth it, let us understand what PR actually means and why it is important for businesses. Public relations (PR) is all about managing the public’s view of a person, product, or organisation. This includes developing a brand identity, establishing media connections, and managing communications. Public relations can build...Read More
A press release is a written statement released by a company or individual and disseminated to specific media outlets. It is often used to make a wide announcement or to introduce a new product, service, or event. Press releases are regarded as primary sources of information because they are released directly by the entity or...Read More
In this article, we explore how a well-executed PR strategy can generate media coverage, increase brand visibility, attract customers and drive business growth.Read More
