Every successful product is built on a cycle of continuous improvement, and feedback loops are at the heart of this process. Without structured feedback, companies risk releasing products that miss the mark, leading to costly redesigns, dissatisfied users, and lost market opportunities. A feedback loop refers to the process of collecting, analyzing, and implementing user...Read More

If you’re in a position to pitch stories, you’ll come to realise that some stories just don’t get picked up. And no, this is not a testament to how good or bad of a writer you are, how newsworthy the story is or how good your pitching strategy is. Sometimes, it just boils down to...Read More