In this article, we explore how digitalisation has exposed consumers to brands like never before and why experiential PR is gaining popularity in the industry.Read More
Here's a short bit on how to boost morale in the office. These are some established and proven ideas to keep your employees engaged for better productivityRead More
We share some simple steps on how to build a personal brand as a first-time entrepreneur, which is critical when you're starting you're business.Read More
The team at SYNC has collated and shared some examples of key messages useful for SMEs and startups for both B2C and B2B industries. Hope you find it useful.Read More
We share 7 tips on how to grow your Malaysian e-commerce business, which is a strong market that is showing resilience and growth across the world.Read More
We share 4 tips to build a business that focuses on e-commerce in Singapore, which is a thriving industry that is valued at billions of dollars.Read More
Marketing for startups is a hot topic in the media, blogs, meetups, conferences, and elsewhere. Despite this, founders may still struggle to understand how to approach marketing for startups correctly. In conversations with Southeast Asian entrepreneurs from various industries, I’ve noticed a few recurring common marketing misconceptions. Over the last four years, my team and...Read More
The foundation of effective communication is key messages. In business, these cut through the noise and grab the attention of your target audiences, whether you’re giving a speech, making a pitch, or developing marketing content. You can connect with your target audience, hold their attention, and motivate them to action by using key messages. But...Read More
