Marketing for startups is a hot topic in the media, blogs, meetups, conferences, and elsewhere. Despite this, founders may still struggle to understand how to approach marketing for startups correctly. In conversations with Southeast Asian entrepreneurs from various industries, I’ve noticed a few recurring common marketing misconceptions. Over the last four years, my team and...Read More
The foundation of effective communication is key messages. In business, these cut through the noise and grab the attention of your target audiences, whether you’re giving a speech, making a pitch, or developing marketing content. You can connect with your target audience, hold their attention, and motivate them to action by using key messages. But...Read More
Even the best, most well-organised businesses in the world should prepare for potential PR disasters and scandals. We are all human, and mistakes get made. Last year there was no shortage of PR blunders from various big-name international and local brands. It is sometimes unavoidable to mess up, but every marketing or PR disaster has...Read More
Doing blockchain PR or cyrpto PR in Singapore is essential to build your brand awareness in a market which restricts advertising your ability to advertise.Read More
SYNC PR has now built a company of over 20 staff with four teams in Singapore, Malaysia, Indonesia and IndiaThe company is focused on key markets like Malaysia, where they foresee strong growth in 2022 helped by the continued investment into the industryTheir client portfolio crossed over 250 startups and businesses in the last four...Read More
2021 was a transformational year for many of us and for SYNC, it was a year of change. We take a look back as well as peak into the future of the company.Read More
With inbound lead generation, building the right amount of high quality leads is crucial. We explore how PR or public relations helps you do that.Read More
We share 6 of our top business grants for startups in Singapore. Applying for a business grant can be a challenge, so we want to shortlist a few for you.Read More
Copywriting is an art and a science, and good copywriters are heavily sought after by many companies. A good copywriter would be able to condense your brand story into short, succinct paragraphs, in a very compelling and readable manner. Also, the sky’s the limit, when it comes to creativity. What do you need to take...Read More
