According to PR Newsire’s distribution analysis, online press releases can reach an average of 275% more readers than traditional methods. However, the proliferation of social media, online communication platforms including Telegram and WhatsApp, and more sophisticated online to offline marketing strategies, raises critical concerns about traditional public relations strategies, including the dissemination of press releases. ...Read More
Do LinkedIn influencers matter? The short answer is yes, they do. In today’s digital age, the landscape of leadership and influence is rapidly evolving, prompting C-suite executives to reconsider their strategies for establishing authority and credibility within their industries. With over 900 million members globally, LinkedIn has emerged as a powerful platform for professionals seeking...Read More
Content writing agency or in-house team: what’s right for your business? Compelling content is integral to a brand’s success, driving engagement, enhancing visibility, and fostering customer loyalty. As businesses grapple with the myriad of options available for their content creation needs, a critical decision emerges: should they partner with a content writing agency or build...Read More
B2B PR can be tricky. Within my two years as a public relations specialist at SYNC PR, I have witnessed firsthand how the industry has evolved rapidly due to the advancement of technology that resulted in a change in consumer behaviour. In Singapore, the consumption of news appears to be through online and social media...Read More
Crimson Education, a leading university admissions consultancy, proudly announces that the Crimson Access Opportunity (CAO) scheme for 2024 is now open for applications from 1 February. The CAO program is designed to offer underprivileged high-achieving students in Singapore free access to Crimson’s esteemed admissions assistance into top universities in the United States (US). Studying in...Read More
Saison Capital, a Singapore-based venture capital firm, is thrilled to announce the inaugural launch of ONCHAIN 2024, Asia’s first real-world asset (RWA) conference, happening on the 26 April 2024, 9 am – 5 pm (ICT), in SO/ Bangkok Hotel, Bangkok, Thailand. Saison Capital is an early-stage venture capital fund (pre-seed to Series B) with a...Read More
Atlas Copco Singapore today announced the launch of its Go Green Singapore campaign, a commitment towards driving sustainability within its Singapore Customer Center located at Tuas Avenue. The campaign involves collaborations with established sustainable technology providers where they focus on minimising the environmental impact of their operations. The first of many green initiatives announced today...Read More
Red Crowns Senior Living, Singapore’s first senior co-living company, today announced its inclusion in the “Shared Stay-in Senior Care Services” sandbox. The regulatory sandbox is a collaborative effort from the Ministry of Health (MOH), the Ministry of Manpower (MOM) and the Agency for Integrated Care (AIC) aimed at developing forward-thinking policies around foreign stay-in care...Read More
Paintblush, an experience-centric art jamming studio, is excited to announce the official launch of Singapore’s first-ever Sip ‘n’ Paint concept. Unlike a typical art class, these 3-hour sessions will have participants sipping beverages of choice while painting a picture selected from a huge variety of reference images, supervised by an experienced art instructor offering a...Read More
Facebook groups, not to be confused with Facebook pages, are a much more intimate way to attract new customers while engaging with existing ones. Here's a quick guide.Read More
