One of the most difficult things to do is create newsworthy content that is relevant to your brand. But, what makes a story newsworthy? Despite its importance, it can be really challenging for brands to come up with newsworthy content that’s relevant to your company, the media and your customers. This isn’t a simple task,...Read More
Public relations or PR has continued to evolve and grow, so how businesses leverage PR has also changed along with it. However, to understand the changes, you need to look at the numbers and think of your next steps. As the old adage goes, numbers don’t lie, so we wanted to give you some statistical...Read More
At SYNC, we help our customers grow and a lot of work is in assisting build their inbound marketing strategies and campaigns to attract clients to the brandRead More
A brand story is a great way to engage and educate your customers about your value as a brand. Here's our take on building a great brand story.Read More
SYNC PR has now built a company of over 20 staff with four teams in Singapore, Malaysia, Indonesia and IndiaThe company is focused on key markets like Malaysia, where they foresee strong growth in 2022 helped by the continued investment into the industryTheir client portfolio crossed over 250 startups and businesses in the last four...Read More
Many people who do not work in the communications field don’t fully understand the difference between PR and marketing. While they are two aspects of a company that work for hand in hand and overlap, they are two distinct disciplines. PR is the process of identifying, anticipating, and managing public opinion. Marketing is the process...Read More
