Many people dream of pursuing a business career. This domain opens to a wide range of job opportunities and the possibility to affect meaningful change within companies and industries. However, for someone just starting, it may seem daunting. Keep reading to gain insights into the necessary steps for launching a business career. Identifying your strengths:...Read More
Marketing your brand requires an extensive understanding of your audience to personalise your strategies and tactics to best attract your target market, and that means a clear understanding of B2B vs B2C marketing. It is important that B2B and B2C companies have different ways of marketing their businesses. While their different approaches to marketing may...Read More
Technological advancements including the rise of using AI in PR have brought about massive disruptions in the industry in recent years. In 2021 and 2022, only 39% of Asia Pacific businesses were leveraging AI in their business operations. However, in 2023, the figure jumped to 76%. More regionally, businesses in Southeast Asia have also planned...Read More
The marketing landscape has evolved significantly over the years, and today, engaging with your virtual audience effectively is crucial. Companies have learned to invest more in content and digital marketing as a result, with virtual events such as webinars becoming an essential part of their marketing strategies. In fact, as a buyer’s journey is completed...Read More
By understanding the importance of creating content that aligns with your overall brand strategy, you can effectively communicate your message and achieve your marketing goals. In this article, we explore five key indicators to determine the relevance of content to your brand strategy.Read More
Improve your writing with the best writing tips and techniques. Find out how to develop good writing habits and get feedback to enhance your writing skills.Read More
Image optimisation refers to minimising the file size of an image while retaining as much of its original quality as feasible. This boosts SEO ranking, and enhances conversions. Let's find out more.Read More
Here are 10 AI content tools that are not ChatGPT and how they are useful to your brand either as a content marketer or entrepreneur growing your brand.Read More
In episode 6 of SYNC B-sides, we speak to Adrian Tan, one of the Top Global Influencers in HR Tech by AIHR and a fractional CMO for companies in SingaporeRead More
