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Startup
Public relations (better known as PR) is often mistakenly seen as talking a lot and making friends with journalists so you can get your client into the news. First of all, this isn’t PR. Secondly, getting coverage is barely 10% of what PR people really do. There is honestly so much more to PR than...
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Search Engine Optimisation (SEO) is the process of improving a website so it is seen by its target audience when they’re looking for something specific online. But SEO is a complex beast. There are a number of different elements to it. Each one requires attention, but by approaching the different aspects with the right tactics,...
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So, you’ve created a startup. That’s great, but without the proper brand recognition and publicity, you’re unlikely to capture a reporter’s attention. That’s why it’s vital to build your startup’s reputation, make contacts, and spread the word. How can you do that? Most entrepreneurs understand the value of media coverage, but often lack that little...
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Contrary to the current climate, facts do matter, but getting people to remember them is the struggle. By incorporating them within a story, helps make them memorable and easily digestible for your audience. That’s why big brands spend millions building a great brand story around their brand. Today’s consumers are buying your story as much...
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It’s not enough to just regularly update your company blog. That’s a good first step for your small business or startup, but it’s also necessary to make sure each post is readable. So, what does that mean exactly? Simply put, it is a measure of how easy it is for people, the common person on...
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Are you planning a content marketing campaign, but don’t know where, and how to start. It takes too much dedication, time, energy, and loads of ideas to begin with. But like most things, the beginning is always the crucial part of marketing. Read also: Content marketing for startups At SYNC, we understand this too well,...
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We all love Public Relations. Let’s be honest and admit that we do. I’ve been doing it for 10 years and have seen how clients react behind closed doors when that positive review comes in or they get a full page spread in their local daily. We’re all human. However, we don’t all understand what...
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We can describe content marketing till we’re blue in the face, but does it really sink in unless you see it in real life. Here are some global examples of how great content marketing can help your brand grow in today’s competitive market. To sign up for a free consultation, send us a message at...
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Publications or PR is essential for any brand looking to build a reputation in their industry and gain consumer trust. Whether a company is a Fortune 500, startup, or MNC, the need for PR is there. Though startups often launch public relations initiatives that are similar to those of established companies, the difference lies in...
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