We all love Public Relations. Let’s be honest and admit that we do. I’ve been doing it for 10 years and have seen how clients react behind closed doors when that positive review comes in or they get a full-page spread in their local daily. We’re all human. However, we don’t all understand what it...Read More

Journalists are often very busy and have little (or no) time to look through your email or listen to your pitch. We aim to give you a short guide on how to ensure the journalist understands your pitch and most importantly remembers what you say through email or over the phone. Before starting on this...Read More

Journalists are often very busy and have little (or no) time, so being concise and informative is a positive for them. This article aims to provide you with a clear guide on how to respond to a media query. Before we go any further, it is important to remember that Singapore journalists and in fact...Read More

We can describe content marketing till we’re blue in the face, but does it really sink in unless you see it in real life. Here are some global examples of how great content marketing can help your brand grow in today’s competitive market. To sign up for a free consultation, send us a message at...Read More

Did you know that content marketing for startups is a great way to improve Search Engine Optimisation, otherwise known as SEO, to educate visitors about your website, and to drive engagement with your customers? Content marketing is a valuable tool for startups and SMEs to affordably and efficiently generate organic business leads for their brands....Read More

Publications or PR is essential for any brand looking to build a reputation in their industry and gain consumer trust. Whether a company is a Fortune 500, startup, or MNC, the need for PR is there. Though startups often launch public relations initiatives that are similar to those of established companies, the difference lies in...Read More

Media events are a great way to get media, influencers, bloggers, and even v-loggers, to come and experience your product or service firsthand, thus improving the likelihood of coverage and gaining supporters for your company or product. In order to get them interested, you need to send a media invite to invite all these different...Read More