This was supposed to be a post about PR trends in Southeast Asia and why they should matter to you. However, though you might not know it, public relations, as an industry, is going through an upheaval. While it may not seem drastic to people outside the industry, take it from us, it’s causing all...Read More
With inbound lead generation, building the right amount of high quality leads is crucial. We explore how PR or public relations helps you do that.Read More
We share 6 of our top business grants for startups in Singapore. Applying for a business grant can be a challenge, so we want to shortlist a few for you.Read More
When I go about my daily work routine, I tend to feel slightly overwhelmed, because the task list overflows into a couple of pages and never seems to reduce. However, I swallow my sadness and get about my job. Yes, I know it sounds melodramatic, but we’ve all been there. One thing that does help...Read More
Yes, we’re guilty. Guilty of using words like ‘new normal’ to describe the current situation or still describing everything as ‘disruptive’ and ‘innovative’. Now, while there’s nothing wrong with those words in general, how we use them makes them the most overused words in PR in Singapore. I specifically call out Singapore, because the most...Read More
At SYNC, we develop a lot of content for brands and ourselves on a wide range of topics. From content marketing articles to discussions on mental health, human resources and deep-tech – we do it all. Most of these articles require amazing images for visual aid, so we use a lot of free image sources. One...Read More
After multiple requests from our clients and network, we have decided to share (some of) our internal guide on how to create amazing pitch decks for startups looking for investors. Let’s just be honest for a minute. Founders tend to understand their product and service, but often lack the fundamental concept that almost no one...Read More
Over the last few years (pre-COVID-19) my podcast co-host and friend David Bobis floated around the idea of doing a web series about business, marketing, startups, and things that we learned over the last decade and a bit. A lot of these conversations happened over quite a few drinks and while it was something we...Read More
When evaluating the time-sensitivity of the content that you create, there are two major categories. Content will either be topical or evergreen. You should always include both categories in your marketing strategy, as each has its ideal purpose. At the most basic level, evergreen content is relevant for a long time while topical content has...Read More
When I first decided to start my own business – a PR agency – I envisioned a sleek office decorated in steam-punk fashion with a huge reception to give people a sense of wonder whenever they came over for a meeting. I worked out the budget and put together a hiring plan that included a...Read More
