Faq

General

Why are you called SYNC PR?

We are called SYNC, because we use content to connect brands to their customers. Therefore we ‘SYNC’ the two together.

Through PR and content marketing, we help startups and SMEs reach their business goals. As a startup and a small business, we understand the struggle in building a successful business in a highly competitive market.

We keep our prices affordable to make sure all brands can utilise our services effectively, providing high-quality work for the next generation of Fortune 500 brands.

How do I contact SYNC PR?

Our consultants are online every day, so drop us a message at hello@syncpr.co and we’ll be in touch with you very soon. If you’d like us to call you, leave us your number and someone will be in touch very soon.

Content Marketing vs PR, how do I choose?

The honest truth is that some brands are better suited for PR, versus content marketing. And vice versa.

The best way to do a quick assessment is to look at your brand from an outside perspective and see if you have an interesting story to tell that general consumers, or those in your target audience would want to learn about. This isn’t an easy task, but is possible if you’re able to distance yourself from your own brand for a short while.

However, most brands can use some form of content marketing, if they are selling to a target audience that is online. The most effective method is to use PR and content marketing together to reach out to the widest audience and share your brand story through multiple channels, such as your website, blogs, news publications, and so much more.

Contact us at hello@syncpr.co to book a completely free consultation with one of consultants and they can help you understand what your brand really needs.

How much does it cost to use SYNC?

The SYNC platform is still in closed beta, so we’re using the platform on the backend. We offer our services through the SaaS model, which is a subscription fee for public relations services. The price is dependent on the duration of the subscription. We ensure the service is cost effective and affordable for both startups and SMEs.

Speak to our SYNC consultants now by dropping us an email at hello@syncpr.co

Our content marketing programmes are priced based on the scope of work, but like our PR services, we keep the cost affordable for startups and SMEs.

Get a quote by dropping us an email at hello@syncpr.co

Content Marketing

How do I make content marketing effective for me?

Content marketing helps with a lot of things fro a marketing and sales perspective, as well as providing a knowledge base for consumers and even internal staff. What we suggest at SYNC is to identify your main goal and then decide if content will help in achieving that goal.

Many of our clients look at inbound lead generation as a key result for them. With that in mind, we develop a content marketing strategy that focuses on improving their SEO score and driving up the number of organic visits to the website, eventually focusing on improving inbound with strong call-to-action in the content, driving traffic to a contact us page or email.

Contact our consultants at hello@syncpr.co to find out how we can help you.

What is content marketing?

Content marketing is a marketing technique that consists of developing valuable, relevant and consistent content, as well as distributing it to your target audience. The objective of content marketing is to drive a clearly defined call-to-action, usually new customer generation or education.

It is a commonly used service to help brands build their story and drive their new business. The goal of content marketing is to build a strong brand presence that potential customers can find easily and is relevant to their needs.

Some common types of content marketing include, but are not limited to:

Website content

Blogs, website pages, and most online content are useful at educating consumers about your services, brand, and helping improve your SEO-ranking. This helps new customers find you through search engines.

Infographics

These are simple and easy-to-understand graphical images that help explain complex topics or display statistics for easy understanding. These are very useful for education and displaying information in a consistent manner.

Videos

This is the age of video content. Usually, based on platforms like YouTube, videos are great at engaging viewers and creating online communities. If done right of course.

Public Relations

What is public relations?

Public relations or PR is a service that helps brands build trust through third-party endorsement, mainly media coverage. This helps brands introduce themselves, or their products and services to new potential customers. It can also help in retention of existing customers.

Most brands use public relations in order to help their brand expand their presence, attract new customers, and introduce new services or products to the market. Great public relations help brands engage different audiences and build trust through your brand or product story.

Some audiences that brands try to engage include, but are not limited to:

  • Customers or clients
  • Investors
  • Employees
  • Government officials, agencies, and regulators

How do I know if PR is right for my company?

Public relations is relevant for most companies, but it depends on what your brand story is, and also would PR help you reach your customers or whomever you want to reach out to.

Often this is hard for most entrepreneurs to figure it out themselves without experience in dealing with PR. If you’d like a free consultation, drop us an email at hello@syncpr.co and one of our consultants will be in touch to assess if your brand is PR-ready.