OtterHalf, a remote-based global marketing consulting firm, recently announced its launch with the goal of helping growth-stage tech businesses.Read More
The coronavirus pandemic has forever changed the way we live. As the world recovers and enters into a post-pandemic state, there’s no denying that everything has shifted to the digital realm. When it comes to digital marketing, content writing tools have become essential for many businesses looking to scale up. The pandemic saw how digital...Read More
With social distancing and (almost) global lockdowns, working from home is the new normal. And, everyone is realising that working remotely is not an easy feat after all. It may seem like the most convenient way to work– you get to laze around in your pyjamas as you work from the comfort of your couch...Read More
A content calendar is an essential part of your content marketing strategy. The calendar will assist with coordinating all of the content activities and tasks while keeping everyone in the team on the same page. Content calendars help organize tasks in a streamlined manner and help ensure that projects get completed on time. A well-devised...Read More
There was a time when professionals considered direct marketing as the best way to gain new clients. However, in recent years business owners have noticed the value of content marketing. Statistics from the Content Marketing Institute show that content marketing costs 62% less than traditional marketing and is three times more effective. It would be...Read More
This is the right time to revisit existing marketing and branding strategies and set new business goals as we prepare to enter a new year. In Southeast Asia markets that are saturated by competition, standing out is crucial to reach new milestones in 2020. Brand consistency is an often overlooked tool to help achieve long-term...Read More
Writing for a PR campaign is an art form, but a learnable one. As with any form of writing, you have to bear your audience in mind for PR campaigns as well. In the digital era, the way an audience reads and absorbs information has changed. There’s less emphasis on direct conversation. In the past,...Read More
There are content resources for everything- from design to blogging, and in this article, we cover some of our top picks that would be useful to startups.Read More
