User-generated Content (UGC) refers to the content that your audience or users create. The most common example would be photos of them using your products or services. Relying on user-generated content is the best way to reach millennials, as they see it as creating an authentic buying experience. Combine that with the fact that 74%...Read More

It is widely known that well-run PR campaigns are beneficial to a business. The first step to launching a successful campaign is understanding why you are doing this in order to get to the hows. So what exactly is the purpose of a PR campaign? What is a PR campaign?  The term PR is understood...Read More

This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their experience in the industry. Ask anyone in the PR industry and they’ll tell you that the path to good publicity is often paved with obstacles. For businesses, it can be quite a challenge when it...Read More

Instagram recently added a new feature, Live Rooms, to the popular app that allows creators to host live streams with up to four other guests. This “Live” function on the app follows the booming popularity of Clubhouse, an exclusive invitation-only social networking app on iPhone that establishes a direct communication link through audio chat in...Read More

An increasingly content-polluted marketing environment paired with a murky distinction between authenticity and puffery can make it hard for brands to really resonate with their audience. This is where developing a brand point of view brings something to the table.   What is a brand point of view?   A brand is created with itself in mind;...Read More

In the condensed metropolitan city that is Singapore, it isn’t hard to dream big. As an entrepreneur, you could probably find a new market to target around every corner. For a couple of years, social media marketing has been a game-changer for many startups in Singapore. Paired with the right digital tools, the Lion City...Read More

One of the priorities of startups is to get the word out about your product or service. As a relatively new entrant to the market, they lack the same brand visibility and top-of-mind recall as most established brands tend to have. Therefore, when it comes to cost-effective promotion, earned media is a given – PR...Read More

Optimised content is the backbone of every SEO strategy. You might already be pushing fresh ideas every week, but it just seems like you could do more, you know? Updating existing content is one of the strategies that people often overlook when it comes to SEO. On one hand, you have had past content that...Read More

In the age of search engines, it’s safe to say that without some sort of online presence, businesses stand to lose out. Did you know that 49% of users use Google to discover a new product or service?  We all know a thing or two about Search Engine Optimization or SEO for short. More commonly,...Read More

Nobody wakes up and decides to mess up but it happens.  Good crisis management is about handling your blunder the right way once the damage is done. Every day, businesses pummel in value over the way they manage crises or the lack of it. Especially in times of pandemic and political tension, brands run the...Read More