Technological advancements including the rise of using AI in PR have brought about massive disruptions in the industry in recent years. In 2021 and 2022, only 39% of Asia Pacific businesses were leveraging AI in their business operations. However, in 2023, the figure jumped to 76%. More regionally, businesses in Southeast Asia have also planned...Read More

Over the past recent years, TikTok has made a name for itself as one of the most used social media platforms, with over 246 million downloads globally in the first quarter of 2023 alone. Known for being the hub of viral content and for having a vibrant user base, TikTok has quickly become a valuable...Read More

Public relations is essential for any business in order to connect with its stakeholders and customers, lay the foundation of trust, and demonstrate credibility. Being a PR professional requires one to keep a finger on the pulse of the news, as PR trends and priorities can change quickly with the public’s sentiment. For example, PR...Read More

A press release is a written statement released by a company or individual and disseminated to specific media outlets. It is often used to make a wide announcement or to introduce a new product, service, or event. Press releases are regarded as primary sources of information because they are released directly by the entity or...Read More

The marketing landscape has evolved significantly over the years, and today, engaging with your virtual audience effectively is crucial. Companies have learned to invest more in content and digital marketing as a result, with virtual events such as webinars becoming an essential part of their marketing strategies. In fact, as a buyer’s journey is completed...Read More