Even if you’re not familiar with the term “call-to-action” – or CTA – you’ve probably seen one today. In fact, you’ve possibly engaged with one this week. In the simplest terms, a CTA is a snippet of content that asks its audience to do something. In a marketing context, a CTA is used to convert...Read More

In the year 1996, Bill Gates stated: “Content is King.” Such was the title of the essay he published on Microsoft’s website at the time. The digital marketing industry swears by this mantra. Admittedly, it’s current usage is not directly related to Gates’ original point.  In today’s digital era, it relates to how important relevant content...Read More

The need for businesses to develop a first-rate customer experience is now more vital than ever. An increasingly competitive business landscape means organizations must keep consumers happy or risk competitors gaining an edge. The various interactions between a company and a customer are what defines the customer experience. According to a survey by Gartner, 81%...Read More

Ethical considerations are nothing new. They have been a stalwart of the industry since their inception in the 1950s. However, the growing influence of the internet and social media has had a significant impact on ethics. This is leading to more significant repercussions for companies who flout ethical considerations. The Journal of Finance found that...Read More

Most people have heard of a press release, and probably read more than a few. In its purest form, a press release is a written communication from a company or organisation. They provide specific and concise information about a product, event, or circumstance relevant to the company. From a PR perspective, press releases are an...Read More

When most business owners start developing their brand, their first instinct is to create a perfect website. While a professional website is a great asset, it’s not necessarily the best tool for brand-building. For starters, anyone can commission a website and include whatever content they want on it. These days, the majority of consumers associate...Read More

We are living in an era where content is indeed a king. The internet has opened up unprecedented avenues for brands. Online content helps them share their stories and reach out to audiences. Good and original content that has relevant information and carries a cohesive message is an excellent way to connect with existing customers....Read More

The purchasing preferences of consumers can change frequently. However, their buying behaviour is generally more resistant to change.  It takes something significant to create this kind of a mental shift. When consumers’ instincts are transformed, buying behaviour changes, which means they’ve evolved on a subconscious level. Havard professor, Gerald Zaltman, believes that over 95% of purchasing decisions...Read More

Over the past two decades, the internet has given customers more information and awareness than ever before. Marketing strategy has adapted dramatically to cater to this paradigm shift. However, despite early fears of the empowered consumer, smart marketers have learned how to use this change to their advantage. Digital Marketing Guru Jay Baer has been at the...Read More

This is my first intern experience as well as the first time working remotely, the learning curve is bound to be steep. I have had to learn the job and also adapt to a completely new way of approaching work. I have to be a “self-motivated expert” to be able to work remotely. It is...Read More