Brand connection- what is it and why should businesses care? 90% of Singaporeans believe that global brands have the power to encourage compassion and empathy to make the world a better place. In today’s increasingly polarised landscape, customers are seeking more than just products and services. They yearn for connection: a sense of belonging, shared...Read More
Many people who do not work in the communications field don’t fully understand the difference between PR and marketing. While they are two aspects of a company that work for hand in hand and overlap, they are two distinct disciplines. PR is the process of identifying, anticipating, and managing public opinion. Marketing is the process...Read More
Created with the ideology of being a 15 seconds lip-sync music video sharing platform, TikTok has since evolved from being known as Musical.ly in 2014. Subsequently Bytedance in 2017, the social media platform finally rebranded to the TikTok we know today. In addition to the name change, the functionality within the platform has also grown...Read More
As the internet diminishes distances virtually and brings us closer together, the human touch has ironically become somewhat of a scarcity. Telling a compelling story could help you, as a brand, fulfil the basic human need for interaction by communicating as more than just a faceless entity. Powerful storytelling is often easier said than done....Read More
Over the last few years (pre-COVID-19) my podcast co-host and friend David Bobis floated around the idea of doing a web series about business, marketing, startups, and things that we learned over the last decade and a bit. A lot of these conversations happened over quite a few drinks and while it was something we...Read More
In our previous articles, we’ve talked about creating a brand identity and being consistent, but it’s not just about what you say. First impressions matter and customers will judge you on your visual branding. For example, did you know that one-third of the most successful businesses include the colour blue in their logo? Think of...Read More
Last month, we published a piece discussing why it is important for you to identify your key brand message. In this article, we discuss how ethical concerns are more important than ever in conversations surrounding PR and marketing — and what having a strong brand message has to do with it all. Recap: How important...Read More
The internet has no shortage of articles critiquing millennials as the grim reapers of established brands and industries. Are these fair assumptions? Firstly, it’s important to remember that “millennials” are people born between the years 1981 and 1996. This puts them in an age range of 23 – 38 years old. Older than you expected?...Read More
I finally had some time to watch Black Mirror and I watched the episode, ‘Smithereens’ in Season 5 and there was this one segment that had me, as someone in PR and brand communications, laughing a little too hard. Source: Black Mirror / Netflix The wonderful Andrew Scott plays Chris, a man who blames himself...Read More
