Here's a short bit on how to boost morale in the office. These are some established and proven ideas to keep your employees engaged for better productivityRead More
Here are some top marketing strategies online loan providers use to attract customers, especially since this is an extremely competitive industry.Read More
A brand story is a great way to engage and educate your customers about your value as a brand. Here's our take on building a great brand story.Read More
2021 was a transformational year for many of us and for SYNC, it was a year of change. We take a look back as well as peak into the future of the company.Read More
Yes, we’re guilty. Guilty of using words like ‘new normal’ to describe the current situation or still describing everything as ‘disruptive’ and ‘innovative’. Now, while there’s nothing wrong with those words in general, how we use them makes them the most overused words in PR in Singapore. I specifically call out Singapore, because the most...Read More
This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their experience in the industry Often when I tell people I work in “PR,” they give me a blank stare and I know exactly what they’re thinking: what the heck does that mean? I don’t blame...Read More
This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their experience in the industry. As a serial intern at various digital marketing agencies, I joined SYNC just to try my hand at PR and score some industry experience before I graduate. Taking on internships in...Read More
This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their experience in the industry. Ask anyone in the PR industry and they’ll tell you that the path to good publicity is often paved with obstacles. For businesses, it can be quite a challenge when it...Read More
This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their experience in the industry. The advent of social media has made it hard to keep up. I don’t just mean this in the context of our personal lives, but also in our work as PR...Read More