Social media marketing is not what it used to be. Now with the help of our AI friend — it just feels like an addition to the team, but instead of a human, you get an intelligent, can-do-all robot. And by this logic, the “social media team” can be reduced to, well, 1 person. We...Read More

When OpenAI released their image creation model, DALL·E 3 in 2023 and integrated it into the ChatGPT Plus which was only available for their Pro subscribers — people were having fun with it (and still are), and not worrying about what would be the general consensus on AI today — disrupting industries. From the automation...Read More

Scrolling past videos on social media? Let’s be honest—that’s nearly impossible. Videos capture attention, convey emotions, and tell stories in a way no other medium can. That’s why they’ve become the bread and butter of social media strategies for brands worldwide. But here’s the catch: producing quality video content consistently is no walk in the...Read More

2024 is almost over and it is time to stat thinking about branding and scaling in the next year. Social media is an inevitable and mandatory tool businesses cannot ignore anymore but how to pick the best social media platform for business growth in 2025. The digital landscape of social media platforms has become a...Read More

Do LinkedIn influencers matter? The short answer is yes, they do. In today’s digital age, the landscape of leadership and influence is rapidly evolving, prompting C-suite executives to reconsider their strategies for establishing authority and credibility within their industries.  With over 900 million members globally, LinkedIn has emerged as a powerful platform for professionals seeking...Read More

How young influencers shape PR strategies and social media campaigns. Young influencers have emerged as powerful architects of trends, creating and shifting new directions in the way we consume media today. Far beyond mere content consumers, these young influencers are now one of the most important key demographics in shaping brand narratives and driving public...Read More

Evaluating PR and social media campaigns through different key metrics. The effectiveness of public relations (PR) and social media campaigns is not merely to gauge public attention through creative flair and outreach but also to reach a wider audience and introduce your products to various demographics. The final step of building an effective PR and...Read More

Influencer collaboration has become a cornerstone of successful PR campaigns in the digital age, as it helps brands establish a strong presence on social media and build relationships with influential individuals. With the rise of influencer marketing, collaborating with the right influencers has proven to be a powerful tool in amplifying brand messaging and reaching...Read More

In 2023, We Are Social reported 5.08 million active social media users in Singapore, a staggering 84.7% of the population. With most Singaporean consumers owning at least one social media account, social media platforms present a valuable opportunity for businesses to strengthen their affinity with their audience and maintain competitiveness.  There is a vast array...Read More

If you run or own a business, small or big, you cannot ignore leveraging an influencer marketing campaign for growth in 2024 and beyond. In today’s dynamic digital landscape, influencer marketing has emerged as a powerhouse strategy, leveraging social media personalities’ reach and influence to promote products or services. With 61% of consumers relying on...Read More