Over the past recent years, TikTok has made a name for itself as one of the most used social media platforms, with over 246 million downloads globally in the first quarter of 2023 alone. Known for being the hub of viral content and for having a vibrant user base, TikTok has quickly become a valuable...Read More
We share how to create a social media strategy for your brand, based on our experience helping brands in Singapore, Malaysia & more grow their online communityRead More
Facebook groups, not to be confused with Facebook pages, are a much more intimate way to attract new customers while engaging with existing ones. Here's a quick guide.Read More
It can be incredibly intimidating to stay on top of your brand’s social media accounts. It is easy for something small to slip between the cracks. That is particularly true if you schedule different types of content on various accounts, all on different days. Using a social media management tool lets you stay organised and...Read More
User-generated Content (UGC) refers to the content that your audience or users create. The most common example would be photos of them using your products or services. Relying on user-generated content is the best way to reach millennials, as they see it as creating an authentic buying experience. Combine that with the fact that 74%...Read More
When Instagram released Instagram Live for everyone, there was a lot of excitement about it, and many brands creators found a new tool for their business. But what is Instagram Live Room? An Instagram Live Room is an event — usually organised by an influencer or brand. As a social media marketing tool, its purpose...Read More
Instagram recently added a new feature, Live Rooms, to the popular app that allows creators to host live streams with up to four other guests. This “Live” function on the app follows the booming popularity of Clubhouse, an exclusive invitation-only social networking app on iPhone that establishes a direct communication link through audio chat in...Read More
