The importance of PR resonates with the business community, and especially startups and SMEs that are starting out. A PR strategy is successful when it meets specific objectives– be it of lead generation, media impression or overall brand awareness. That said, what does it take to build brand awareness? It all depends on which type...Read More
As 2019 draws to a close, it’s time to look ahead at next year’s PR trends. None of these is brand new, but in 2020 they’ll be more relevant than ever. Now is the best time to start looking ahead and planning for upcoming campaigns. Both technology and social attitudes play a big part in...Read More
The internet has no shortage of articles critiquing millennials as the grim reapers of established brands and industries. Are these fair assumptions? Firstly, it’s important to remember that “millennials” are people born between the years 1981 and 1996. This puts them in an age range of 23 – 38 years old. Older than you expected?...Read More
Writing for a PR campaign is an art form, but a learnable one. As with any form of writing, you have to bear your audience in mind for PR campaigns as well. In the digital era, the way an audience reads and absorbs information has changed. There’s less emphasis on direct conversation. In the past,...Read More
Generation Z is often referred to as the first generation of truly digital natives. While Millennials have spent most of their adult lives immersed in technology, we have memories of the world before broadband internet and smartphones. Generation Z knows of no other world than what we see right now. So how do we classify...Read More
One request we get quite often from our startup clients is to help them ideate and create the best startup pitch deck in the world. They want the deck to tell everyone who sees it exactly why and what they should be investing in their startup. Here’s the harsh reality though, creating a good pitch...Read More
Today, effective PR is critical to a company’s success. It doesn’t just establish your reputation but also builds consumer trust. Unfortunately, many small businesses assume PR is only for large corporations. But, nothing could be further from the truth. PR plays an important role in the growth and success of all organisations. Most startups set...Read More
How important is a headline? According to David Ogilvy, the father of advertising, the answer is: very. In fact, he was quoted as saying: “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” While the figures...Read More
It is always better to learn from someone else’s mistakes than your own. Fortunately, for new businesses, there are plenty of failures to learn from. Crisis management is a core part of a successful PR strategy. However, some of the world’s biggest companies have fallen short when it comes to damage control. Below, we’re going...Read More
More often than not, organizations conflate publicity and PR. However, doing so can put companies at a disadvantage. In reality, publicity is just one aspect of PR. Publicity isn’t necessarily a bad thing, but it’s part of a bigger picture. What is the difference between PR and publicity? Publicity is about media presence. At its...Read More
