No matter the PR strategy, creating newsworthy content is crucial. This is just as true when writing a guest article for a client as it is when pitching a story. However, it can be challenging to come up with newsworthy content in PR. While newsworthiness may seem subjective, there are a few tried and true...Read More

Incorporating a hint of kindness into your social media campaign can make a significant difference. Most people have known for years that when you align yourself with a good cause, you will notice a boost in positive engagement. Purpose-driven campaigns now appeal to the emotions of consumers even more, thanks largely to the impact of...Read More

User-generated Content (UGC) refers to the content that your audience or users create. The most common example would be photos of them using your products or services. Relying on user-generated content is the best way to reach millennials, as they see it as creating an authentic buying experience. Combine that with the fact that 74%...Read More

When Instagram released Instagram Live for everyone, there was a lot of excitement about it, and many brands creators found a new tool for their business. But what is Instagram Live Room?  An Instagram Live Room is an event — usually organised by an influencer or brand. As a social media marketing tool, its purpose...Read More

Instagram recently added a new feature, Live Rooms, to the popular app that allows creators to host live streams with up to four other guests. This “Live” function on the app follows the booming popularity of Clubhouse, an exclusive invitation-only social networking app on iPhone that establishes a direct communication link through audio chat in...Read More

Over the years, Instagram marketing has gained immense popularity, and while there are many people and businesses jumping on the idea of marketing on Instagram, the standard of your content is the key factor that differentiates you from the rest. Instagram is a free, easy-to-use tool for growing your business, but only if you do...Read More

An increasingly content-polluted marketing environment paired with a murky distinction between authenticity and puffery can make it hard for brands to really resonate with their audience. This is where developing a brand point of view brings something to the table.   What is a brand point of view?   A brand is created with itself in mind;...Read More

In a new era where everything is digitized and at the touch of your fingertips, brands are now realising that it takes a lot more than being a content creator or digital enthusiast to be taken seriously. It is no wonder why Search Engine Optimization is the new gold mine in this current digital marketing...Read More

A recent global study revealed that in 2020, the average daily time spent consuming content spiked to 6 hours and 59 minutes. One of the main reasons for this surge was the pandemic-driven lockdowns. As the world was brought to a halt, many stayed home and turned to digital content to keep themselves updated and...Read More

In the condensed metropolitan city that is Singapore, it isn’t hard to dream big. As an entrepreneur, you could probably find a new market to target around every corner. For a couple of years, social media marketing has been a game-changer for many startups in Singapore. Paired with the right digital tools, the Lion City...Read More