At SYNC, we help our customers grow and a lot of work is in assisting build their inbound marketing strategies and campaigns to attract clients to the brandRead More
A brand story is a great way to engage and educate your customers about your value as a brand. Here's our take on building a great brand story.Read More
SYNC PR has now built a company of over 20 staff with four teams in Singapore, Malaysia, Indonesia and IndiaThe company is focused on key markets like Malaysia, where they foresee strong growth in 2022 helped by the continued investment into the industryTheir client portfolio crossed over 250 startups and businesses in the last four...Read More
Many people who do not work in the communications field don’t fully understand the difference between PR and marketing. While they are two aspects of a company that work for hand in hand and overlap, they are two distinct disciplines. PR is the process of identifying, anticipating, and managing public opinion. Marketing is the process...Read More
Copywriting is an art and a science, and good copywriters are heavily sought after by many companies. A good copywriter would be able to condense your brand story into short, succinct paragraphs, in a very compelling and readable manner. Also, the sky’s the limit, when it comes to creativity. What do you need to take...Read More
What is the definition of good writing? What are some characteristics of a good post? In this article, we’re focusing on what it means to write a good piece of content for your business, primarily for use online. Good content posts have a lot in common, and they should be able to help the reader...Read More
The coronavirus pandemic has forever changed the way we live. As the world recovers and enters into a post-pandemic state, there’s no denying that everything has shifted to the digital realm. When it comes to digital marketing, content writing tools have become essential for many businesses looking to scale up. The pandemic saw how digital...Read More
Created with the ideology of being a 15 seconds lip-sync music video sharing platform, TikTok has since evolved from being known as Musical.ly in 2014. Subsequently Bytedance in 2017, the social media platform finally rebranded to the TikTok we know today. In addition to the name change, the functionality within the platform has also grown...Read More
No matter the PR strategy, creating newsworthy content is crucial. This is just as true when writing a guest article for a client as it is when pitching a story. However, it can be challenging to come up with newsworthy content in PR. While newsworthiness may seem subjective, there are a few tried and true...Read More
Incorporating a hint of kindness into your social media campaign can make a significant difference. Most people have known for years that when you align yourself with a good cause, you will notice a boost in positive engagement. Purpose-driven campaigns now appeal to the emotions of consumers even more, thanks largely to the impact of...Read More
